Publicity thought leadership

The Next Generation of Networking

For all you networking fans, here’s a new twist. Don’t forget to build your network with the next generation. I’ve been around forever and I know most of the people I need to know. But recently, I was interviewed for a podcast, a webinar and a telesummit by three people who were born after I [...]

The Next Generation of Networking2018-04-05T17:09:43+00:00

You Know You’ve Arrived When…

One of my clients told me she was mobbed at the NSA conference during breaks. I said, “You have arrived.” That, of course, made me wonder, what are the other signs that you’ve arrived? You know that you’ve arrived when… You see your name everywhere that matters Clients sign up for your services without talking [...]

You Know You’ve Arrived When…2016-11-28T23:38:10+00:00

9 More Tips to Supersize Your PR

Last week, I showed you 8 ways to get more leverage from your publicity. Here are 9 more easy steps to celebrate your publicity success: 1.     Include the article in your new book proposals. Acquisition editors love to know you are good at getting publicity. That gives them confidence that you will actually be able [...]

9 More Tips to Supersize Your PR2016-11-28T23:38:11+00:00

Butt Dialing, Livestreaming and You

For all of you who have experienced “butt dialing,” the unconscious art of having your cell phone make a call while it is firmly lodged in your pocket  or purse, wait until you hear this! Call it Meerkat, Periscope or live streaming, instant video will be the hot new thing this year. Basically, with these [...]

Butt Dialing, Livestreaming and You2016-11-28T23:38:11+00:00

Marketing Lessons from the Oscars

My article about marketing lessons from the Grammys a few weeks ago went viral, so I’m guessing everyone would like to see what they can learn from the Oscars. Here’s my take: 1.     The Oscars are basically a 3-hour commercial for movies mixed in with 3 hours of commercials. Let’s face it: People care about [...]

Marketing Lessons from the Oscars2016-11-28T23:38:11+00:00

Google Cracks Down on Press Releases

Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]

Google Cracks Down on Press Releases2016-11-28T23:38:11+00:00

The Sound of Marketing: Lessons from the Grammys

If you didn’t watch the Grammy Awards last night, you probably missed these marketing messages that can help take your business to the next level. 1.     You hadn’t heard of Sam Smith a year ago. Now he’s best new artist of the year, nominated for six Grammys and winner of four. Lesson: Everyone starts from [...]

The Sound of Marketing: Lessons from the Grammys2016-11-28T23:38:11+00:00

Should you retweet articles you’ve been quoted in? Publicity expert Dan Janal answers

One of my clients was quoted in an article and she asked me what the etiquette was for tweeting the link.   Now that’s a great question for the digital age!   I had to think fast on my feet because I don’t think I’ve ever heard this question before, or even thought of it [...]

Should you retweet articles you’ve been quoted in? Publicity expert Dan Janal answers2016-11-28T23:38:11+00:00

Do Online Media Articles Convey Credibility?

This week’s SpeakerNet News newsletter asked whether online articles written by online columnists in national magazines like Forbes were as credible as those in print publications.   Of course they are!   In case they haven’t noticed, online readership is at an all-time high and growing every day. Many print publications, on the other hand, [...]

Do Online Media Articles Convey Credibility?2016-11-28T23:38:11+00:00

Targeted Queries To Save You Time

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