Don’t even think of breaking these rules if you want to get published.
A lot of it has to do with branding and search engine marketing, actually.
Reporters may be your most important audience.
Use what's already out there.
Didn't get picked? Get in anyway - here's now.
People have shorter attention spans than ever before.
Just look at what's happening.
Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time? It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA. “Local TV producers want to see you in action. It’s [...]
The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer. Viral marketing is hard to do. Many marketers have tried and many have failed. What can [...]