How to Get Reporters to Give You the Red Carpet Treatment
Think... Hollywood.
Think... Hollywood.
Don’t even think of breaking these rules if you want to get published.
A lot of it has to do with branding and search engine marketing, actually.
Reporters may be your most important audience.
Use what's already out there.
Didn't get picked? Get in anyway - here's now.
People have shorter attention spans than ever before.
Just look at what's happening.
Build credibility
Create marketing tools for your handouts and websites
Position you as an expert
Show why you are better and different from competitors
Justify raising your rates and fees
Grow your business
Help your clients get publicity
