Reporters may be your most important audience.
Use what's already out there.
Didn't get picked? Get in anyway - here's now.
People have shorter attention spans than ever before.
Time to celebrate - here's how.
Just look at what's happening.
Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time? It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA. “Local TV producers want to see you in action. It’s [...]
One of my clients was pre-interviewed for a TV newscast. She asked me how she can ace the live interview. Here’s what I told her: · Make a list of 3 points you want to cover. Make sure you work them into your answers. · The reporter will ask the same questions as in the [...]
The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer. Viral marketing is hard to do. Many marketers have tried and many have failed. What can [...]
Have you noticed the Wall Street Journal is printing informative articles from authors of books that are about to be launched? The Saturday edition is the place to be for new books. I read two articles, one on how to learn a foreign language, another on arctic explorers. Both books sounded fascinating. What is [...]