PR LEADS General Advice

Should you retweet articles you’ve been quoted in? Publicity expert Dan Janal answers

One of my clients was quoted in an article and she asked me what the etiquette was for tweeting the link.   Now that’s a great question for the digital age!   I had to think fast on my feet because I don’t think I’ve ever heard this question before, or even thought of it [...]

Should you retweet articles you’ve been quoted in? Publicity expert Dan Janal answers2016-11-28T23:38:11+00:00

The Best Marketing Tactic for Speakers

Dan JanalPublicity Futurist and Speaker What’s the best marketing tactic for a speaker? You might think it is the one-sheet, or the video, or the cold call. But you’d be wrong. You might even expect me to say publicity. But I won’t and I’d be wrong if I did. Leave it to speaker [...]

The Best Marketing Tactic for Speakers2016-11-28T23:38:13+00:00

Crisis Communications Consulting Is Not As Easy As It Looks

  Dan JanalPublicity Futurist and Speaker Whenever there’s a crisis, it seems that every PR person jumps up and down to criticize or comment on how bad a job a PR firm or PR department is doing. It seems that everyone has a easy solution to help Target or Governor Christie. Second-guessing is [...]

Crisis Communications Consulting Is Not As Easy As It Looks2016-11-28T23:38:13+00:00

Publicity tips from Amazon's Jeff Bezos

Dan JanalMarketing and Publicity Speaker Be Seen. Be Heard. Bezos Those of us who have played in the technology space for 30 years know the name Jeff Bezos very well. Before last week, you might not have heard of Jeff, but you definitely heard about his company. He’s the founder, CEO and visionary [...]

Publicity tips from Amazon's Jeff Bezos2016-11-28T23:38:13+00:00

Publicity Speaker Dan Janal Pays Tribute to Jay Conrad Levinson of "Guerrilla Marketing" Books

Jay Conrad Levinson One of the immortals of the entrepreneurial world died last week. I think it would be nice to honor Jay Conrad Levinson, the author of the “Guerrilla Marketing” series of books that changed the lives of many entrepreneurs, including me.   More than any other author with the possible exception [...]

Publicity Speaker Dan Janal Pays Tribute to Jay Conrad Levinson of "Guerrilla Marketing" Books2016-11-28T23:38:13+00:00

Are You Looking Forward to Part 2 of 2013?

Dan Janal July marks the start of the second half of the year. It’s a good time to benchmark your activities. Here are questions to get you focused: 1. Are you on plan? 1a. Do you have a plan? 2. Look at your numbers on your P&L and double them. Are you on [...]

Are You Looking Forward to Part 2 of 2013?2016-11-28T23:38:14+00:00

Book Pubishing: Is This a Good Book Launch Strategy?

Internet Marketing Confidential Riddle me this, Batman, as the Joker said to the thief… Here’s a book marketing strategy told to me: 1.     When you speak and do your book launch, offer your book for free in eBook format. If you do this, zillions of people will get your book for free. Amazon [...]

Book Pubishing: Is This a Good Book Launch Strategy?2016-11-28T23:38:14+00:00

Who Is the Biggest Liar on the Internet? adapated from "Internet Marketing Confidential" book

Who is the biggest liar on the Internet? You. That’s because you probably have unrealistic expectations about what can be accomplished, how much time it takes, what skills you need and how much money you can earn. If you don’t have goals with numbers, then you are lying to yourself. How will you ever know [...]

Who Is the Biggest Liar on the Internet? adapated from "Internet Marketing Confidential" book2016-11-28T23:38:14+00:00

PR LEADS Success Story: Rick Lepsinger, Onpoint Consulting

Rick Lepsinger “I recently joined PRLeads and have already been quoted in an article.  Your suggestion for responding to queries has been very helpful as are your other tips and pointers.” Rick Lepsinger onpoint | president onpointconsultingllc.com

PR LEADS Success Story: Rick Lepsinger, Onpoint Consulting2016-11-28T23:38:14+00:00

Zig Ziglar: An Appreciation from Publicity Expert Dan Janal

Zig Ziglar Zig needs no introduction. He helped us all by building an industry. I remember the time I heard him speak at the Cow Palace in San Francisco. Of course he was entertaining and informative. But what I remember was his close. It was a no-brainer to buy one cassette pack and [...]

Zig Ziglar: An Appreciation from Publicity Expert Dan Janal2016-11-28T23:38:14+00:00

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