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Dan JanalPublicity Futurist and Speaker What’s the best marketing tactic for a speaker? You might think it is the one-sheet, or the video, or the cold call. But you’d be wrong. You might even expect me to say publicity. But I won’t and I’d be wrong if I did. Leave it to speaker [...]
Dan JanalPublicity Futurist and Speaker Whenever there’s a crisis, it seems that every PR person jumps up and down to criticize or comment on how bad a job a PR firm or PR department is doing. It seems that everyone has a easy solution to help Target or Governor Christie. Second-guessing is [...]
Dan JanalMarketing and Publicity Speaker Be Seen. Be Heard. Bezos Those of us who have played in the technology space for 30 years know the name Jeff Bezos very well. Before last week, you might not have heard of Jeff, but you definitely heard about his company. He’s the founder, CEO and visionary [...]
Jay Conrad Levinson One of the immortals of the entrepreneurial world died last week. I think it would be nice to honor Jay Conrad Levinson, the author of the “Guerrilla Marketing” series of books that changed the lives of many entrepreneurs, including me. More than any other author with the possible exception [...]
Dan Janal July marks the start of the second half of the year. It’s a good time to benchmark your activities. Here are questions to get you focused: 1. Are you on plan? 1a. Do you have a plan? 2. Look at your numbers on your P&L and double them. Are you on [...]
Internet Marketing Confidential Riddle me this, Batman, as the Joker said to the thief… Here’s a book marketing strategy told to me: 1. When you speak and do your book launch, offer your book for free in eBook format. If you do this, zillions of people will get your book for free. Amazon [...]
Who is the biggest liar on the Internet? You. That’s because you probably have unrealistic expectations about what can be accomplished, how much time it takes, what skills you need and how much money you can earn. If you don’t have goals with numbers, then you are lying to yourself. How will you ever know [...]
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