Publicity

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How can I promote my podcast?

Question: I wrote a press release to promote my podcast. What should I do next? Dan: Here’s what I suggest: Post the press release on social media. Share the press release with the experts you have interviewed. Let them know you are getting PR for them. Show the press release to experts who won't let [...]

By |2018-04-05T17:00:26+00:00April 5th, 2018|Publicity|0 Comments

Pitching: When should I pitch reporters?

Question: I’m looking at various editorial calendars. I’m curious, how soon do writers want to hear from PR people? For example, WSJ’s May 29 issue will focus on healthcare. When should I pitch them about our healthcare focus? T2 weeks?   Dan: I'd pitch them early and often. But I’d use different messages, of course. [...]

By |2018-04-05T16:59:16+00:00April 5th, 2018|Book publicity, Publicity|0 Comments

Google Cracks Down on Press Releases

Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]

How YouTube Helps You Get on Local and National TV: Advice from #PR Expert Dan Janal

  Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time?   It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA.   “Local TV producers want to see you in action. It’s [...]

By |2016-11-28T23:38:11+00:00December 2nd, 2014|Book publicity, Free publicity, Publicity|1 Comment

Should you retweet articles you’ve been quoted in? Publicity expert Dan Janal answers

One of my clients was quoted in an article and she asked me what the etiquette was for tweeting the link.   Now that’s a great question for the digital age!   I had to think fast on my feet because I don’t think I’ve ever heard this question before, or even thought of it [...]

Happy Birthday to PR LEADS!

August marks the beginning of the 14th year since I started helping authors, speakers, coaches, consultants and small business people with our PR LEADS service. I’m happy to report that our clients have told me of great successes and they’ve rewarded me by being loyal customers for many, many years.   We recently conducted a [...]

By |2016-11-28T23:38:12+00:00August 11th, 2014|Publicity, Publicity thought leadership|2 Comments

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