Think beyond posting links.
Time to celebrate - here's how.
The media world is changing. Let me show you the new landscape and how to master it.
There's a simple formula, and help available.
It's actually very simple. Find out how.
For all you networking fans, here’s a new twist. Don’t forget to build your network with the next generation. I’ve been around forever and I know most of the people I need to know. But recently, I was interviewed for a podcast, a webinar and a telesummit by three people who were born after I [...]
People ask me how to pitch their stories to reporters. Here are my key tips. I’ve written them with an economy of words because you should too! You can get your point across by writing short messages. Find the right reporter. Read a few articles to get to know them. Determine which part of [...]
Question: I wrote a press release to promote my podcast. What should I do next? Dan: Here’s what I suggest: Post the press release on social media. Share the press release with the experts you have interviewed. Let them know you are getting PR for them. Show the press release to experts who won't let [...]
Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]
Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time? It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA. “Local TV producers want to see you in action. It’s [...]