Free Publicity Tips: Pitch Letters Must be Written for Mobile Reporters and Producers

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Free Publicity Tips: Pitch Letters Must be Written for Mobile Reporters and Producers

Reporters Are Looking for YOU!

Reporters Are Looking for YOU!

You’ve heard that you have 15 seconds to capture a person’s attention with a sound bite.

Or maybe it is 7 seconds.

Or even 5 seconds.

The info is all over the map, but the truth is plain:

People have shorter attention spans than ever before.

And that includes TV producers, reporters and anyone else you are pitching your story to.

Add to that the fact that many people use small mobile phones to conduct their business – or as one of my yoga teachers calls them “pocket computers” – and you realize that you have very little physical room to tell your story.

Now, when you send your pitches, you must write for the small screen.

That means shorter subject lines, shorter messages and shorter signatures.

If you do, you’ll have a better chance of being read.

Good luck!

For more tips on how to pitch the media with PR LEADS, ProfNet or HARO, read my book, “Reporters Are Looking for YOU!

Or go to http://www.amazon.com/Reporters-Are-Looking-YOU-Publicity/dp/1466345004

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

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