You’ve heard that you have 15 seconds to capture a person’s attention with a sound bite.
Or maybe it is 7 seconds.
Or even 5 seconds.
The info is all over the map, but the truth is plain:
People have shorter attention spans than ever before.
And that includes TV producers, reporters and anyone else you are pitching your story to.
Add to that the fact that many people use small mobile phones to conduct their business – or as one of my yoga teachers calls them “pocket computers” – and you realize that you have very little physical room to tell your story.
Now, when you send your pitches, you must write for the small screen.
That means shorter subject lines, shorter messages and shorter signatures.
If you do, you’ll have a better chance of being read.