Free Publicity Tips: Pitch Letters Must be Written for Mobile Reporters and Producers
You’ve heard that you have 15 seconds to capture a person’s attention with a sound bite.
Or maybe it is 7 seconds.
Or even 5 seconds.
The info is all over the map, but the truth is plain:
People have shorter attention spans than ever before.
And that includes TV producers, reporters and anyone else you are pitching your story to.
Add to that the fact that many people use small mobile phones to conduct their business – or as one of my yoga teachers calls them “pocket computers” – and you realize that you have very little physical room to tell your story.
Now, when you send your pitches, you must write for the small screen.
That means shorter subject lines, shorter messages and shorter signatures.
If you do, you’ll have a better chance of being read.
For more tips on how to pitch the media with PR LEADS, read my book, Reporters Are Looking for YOU!
Share This Story, Choose Your Platform!
Dan Janal is Founder and President of PR LEADS Expert Resource Network.
USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups. He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS.
The San Francisco Chronicle called Dan Janal “an Email marketing expert.”
The LA Times called Dan Janal “an Internet marketing expert.”
Join PR Leads today and get Dan Janal's 30+ years of media and publicity experience on your side and in your corner.
Leave A Comment