Book publicity

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Write Social Media Posts that Get Action

  So many authors and speakers write horrible tweets to “humble brag” about their offerings. They write ridiculous messages like “So honored to be on Somebody’s show.” Or “Thrilled to speak to Wonderful group.” These messages are ridiculous because they violate the first rule of marketing success. They don’t answer the question: “What’s in it [...]

Pitching: When should I pitch reporters?

Question: I’m looking at various editorial calendars. I’m curious, how soon do writers want to hear from PR people? For example, WSJ’s May 29 issue will focus on healthcare. When should I pitch them about our healthcare focus? T2 weeks?   Dan: I'd pitch them early and often. But I’d use different messages, of course. [...]

By |2018-04-05T16:59:16+00:00April 5th, 2018|Book publicity, Publicity|0 Comments

Why Your Press Releases Don’t Get Attention – And What You Can Do About It

I recently heard a webinar guest talk about his latest way to get rich by using Twitter. Of course, he couldn’t just say “Use Twitter.” He had to say, “Press releases suck so use Twitter.” He wasn’t the first person to badmouth press releases in favor of another tactic. And he won’t be the last. [...]

By |2017-08-04T16:47:20+00:00August 4th, 2017|Book publicity, Press releases, thought leadership|0 Comments

My Perfect Headline Generator

Headlines captivate readers. The job of the headline is to get readers to stop what they are doing and read your story, article, blog, vlog, podcast or press release. But so many thought leaders use boring headlines, or they don’t tell enough of the story to get people interested, such as “Chronic Illness.” Nope. Not [...]

By |2017-03-09T15:54:19+00:00March 9th, 2017|Book publicity|0 Comments

Quote Me! Thoughts About Plagiarism

  I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first [...]

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