This gets you more publicity, too.
Do these things NOW. Because you never know when.
It's like learning to play a musical instrument. Really.
Don’t even think of breaking these rules if you want to get published.
A lot of it has to do with branding and search engine marketing, actually.
Reporters may be your most important audience.
Use what's already out there.
Didn't get picked? Get in anyway - here's now.
People have shorter attention spans than ever before.