Book publicity

Brand Extension: The Future of Reinvention

Heinz sells ketchup. When they decided to sell mustard, no one asked “Are you getting out of ketchup?” When they added pickles, no one asked, “Are you getting out of mustard?” Why? Because mustard and pickles are logical extensions of the Heinz brand: condiments. If Heinz tried selling cars, there’d be a lot of explaining [...]

Brand Extension: The Future of Reinvention2018-07-11T22:47:07+00:00

Write Social Media Posts that Get Action

  So many authors and speakers write horrible tweets to “humble brag” about their offerings. They write ridiculous messages like “So honored to be on Somebody’s show.” Or “Thrilled to speak to Wonderful group.” These messages are ridiculous because they violate the first rule of marketing success. They don’t answer the question: “What’s in it [...]

Write Social Media Posts that Get Action2018-06-21T21:55:36+00:00

The Next Generation of Networking

For all you networking fans, here’s a new twist. Don’t forget to build your network with the next generation. I’ve been around forever and I know most of the people I need to know. But recently, I was interviewed for a podcast, a webinar and a telesummit by three people who were born after I [...]

The Next Generation of Networking2018-04-05T17:09:43+00:00

How can I pitch my story to reporters?

People ask me how to pitch their stories to reporters. Here are my key tips. I’ve written them with an economy of words because you should too! You can get your point across by writing short messages.   Find the right reporter. Read a few articles to get to know them. Determine which part of [...]

How can I pitch my story to reporters?2018-04-05T17:03:55+00:00

Why Your Press Releases Don’t Get Attention – And What You Can Do About It

I recently heard a webinar guest talk about his latest way to get rich by using Twitter. Of course, he couldn’t just say “Use Twitter.” He had to say, “Press releases suck so use Twitter.” He wasn’t the first person to badmouth press releases in favor of another tactic. And he won’t be the last. [...]

Why Your Press Releases Don’t Get Attention – And What You Can Do About It2017-08-04T16:47:20+00:00

Getting Results from Your Press Releases

There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press [...]

Getting Results from Your Press Releases2017-05-23T18:14:07+00:00

My Perfect Headline Generator

Headlines captivate readers. The job of the headline is to get readers to stop what they are doing and read your story, article, blog, vlog, podcast or press release. But so many thought leaders use boring headlines, or they don’t tell enough of the story to get people interested, such as “Chronic Illness.” Nope. Not [...]

My Perfect Headline Generator2017-03-09T15:54:19+00:00

What’s Wrong with Podcasts

  I’ve listened to a number of podcasts from several companies in the last week and I’ve come up with 10 things that tick me off as a listener. If you do a podcast, you’d be well advised to avoid these tactics, which, unfortunately, seem to be the norm rather than the exception. Long, boring [...]

What’s Wrong with Podcasts2017-01-05T20:32:11+00:00

Quote Me! Thoughts About Plagiarism

  I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first [...]

Quote Me! Thoughts About Plagiarism2016-11-28T23:38:10+00:00

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