Book marketing

Brand Extension: The Future of Reinvention

Heinz sells ketchup. When they decided to sell mustard, no one asked “Are you getting out of ketchup?” When they added pickles, no one asked, “Are you getting out of mustard?” Why? Because mustard and pickles are logical extensions of the Heinz brand: condiments. If Heinz tried selling cars, there’d be a lot of explaining [...]

Brand Extension: The Future of Reinvention2018-07-11T22:47:07+00:00

Book-Selling University Publishes My New Course on “How to Improve Your Book with Beta Readers”

I'm proud to announce that Book-Selling University has published my new course BSU-181: “How to Improve Your Book with Beta Readers.” That puts BSU over the 50-course mark, and they will add at least four more courses over the next couple of weeks. Book-Selling University is sponsored by Publisher's Weekly, Ingram and, Bowkers. Check it [...]

Book-Selling University Publishes My New Course on “How to Improve Your Book with Beta Readers”2018-06-29T20:14:27+00:00

Write Social Media Posts that Get Action

  So many authors and speakers write horrible tweets to “humble brag” about their offerings. They write ridiculous messages like “So honored to be on Somebody’s show.” Or “Thrilled to speak to Wonderful group.” These messages are ridiculous because they violate the first rule of marketing success. They don’t answer the question: “What’s in it [...]

Write Social Media Posts that Get Action2018-06-21T21:55:36+00:00

Stand Out on LinkedIn

  When I work with my book coaching clients, I tell them that they can’t see their own errors. Everyone needs a coach. Even athletes who make millions of dollars a year need a coach to tell them they are favoring their right side and that’s why they aren’t hitting the ball properly. Because I [...]

Stand Out on LinkedIn2018-06-15T00:34:03+00:00

Book Marketing Lesson from Spencer Johnson, Author of “Who Moved My Cheese?”

You might not recognize his name, but you’d know his books: “The One-Minute Manager” and “Who Moved My Cheese?” Those books sold more than 20 million copies. The author, Dr. Spencer Johnson, died recently. Coincidentally, I downloaded the audio book of “Cheese” last week and listened to it on my walks. Here are key takeaways [...]

Book Marketing Lesson from Spencer Johnson, Author of “Who Moved My Cheese?”2017-07-19T00:40:57+00:00

Sell More Books with an Amazon Giveaway

Grace Allison Here’s a unique book marketing tip from Grace Allison: She did an Amazon Giveaway for five days July 1-5. “I gave away five E-books of the ‘Do You Have a Dream Workbook: 5 Keys to Realize Your Dream’ for a total of $16.25. The result was 151 new [...]

Sell More Books with an Amazon Giveaway2017-07-11T15:15:04+00:00

Writing a Book? Get Beta Readers

When I posted a notice in my ezine asking for volunteers to be beta readers for my new book, “How to Write Your Book in a Flash: The paint-by-numbers system for writing the book of your dreams FAST!” I was thrilled to have 10 people respond! Upon further reflection, I was surprised that 10 people [...]

Writing a Book? Get Beta Readers2017-05-30T23:28:02+00:00

What’s Wrong with Podcasts

  I’ve listened to a number of podcasts from several companies in the last week and I’ve come up with 10 things that tick me off as a listener. If you do a podcast, you’d be well advised to avoid these tactics, which, unfortunately, seem to be the norm rather than the exception. Long, boring [...]

What’s Wrong with Podcasts2017-01-05T20:32:11+00:00

Marketing Trends from Leadpages’ Converted Conference

David H. Lawrence XVII was the announcer on The Price Is Right and was the puppet master on Heroes. He gave great tips on acting and podcasting at Converted conference! Great guy! I never miss Leadpages’ Converted Conference. Not only is it reasonably priced and full of great information from speakers who aren’t [...]

Marketing Trends from Leadpages’ Converted Conference2016-11-28T23:38:10+00:00

Why I Won’t Buy Your Book for 99 Cents

  I’ve been trying to crack the code for selling books online without spending a fortune on “bestseller campaigns” or spending thousands of hours pestering friends to buy books. So when one of my trusted consultants suggested I sign up for Goodreads and Bookbub, which I did. Goodreads is a wonderful service that lets you [...]

Why I Won’t Buy Your Book for 99 Cents2016-11-28T23:38:10+00:00

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