This gets you more publicity, too.
Do these things NOW. Because you never know when.
The media world is changing. Let me show you the new landscape and how to master it.
Heinz sells ketchup. When they decided to sell mustard, no one asked “Are you getting out of ketchup?” When they added pickles, no one asked, “Are you getting out of mustard?” Why? Because mustard and pickles are logical extensions of the Heinz brand: condiments. If Heinz tried selling cars, there’d be a lot of explaining [...]
I'm proud to announce that Book-Selling University has published my new course BSU-181: “How to Improve Your Book with Beta Readers.” That puts BSU over the 50-course mark, and they will add at least four more courses over the next couple of weeks. Book-Selling University is sponsored by Publisher's Weekly, Ingram and, Bowkers. Check it [...]
So many authors and speakers write horrible tweets to “humble brag” about their offerings. They write ridiculous messages like “So honored to be on Somebody’s show.” Or “Thrilled to speak to Wonderful group.” These messages are ridiculous because they violate the first rule of marketing success. They don’t answer the question: “What’s in it [...]
When I work with my book coaching clients, I tell them that they can’t see their own errors. Everyone needs a coach. Even athletes who make millions of dollars a year need a coach to tell them they are favoring their right side and that’s why they aren’t hitting the ball properly. Because I [...]
You might not recognize his name, but you’d know his books: “The One-Minute Manager” and “Who Moved My Cheese?” Those books sold more than 20 million copies. The author, Dr. Spencer Johnson, died recently. Coincidentally, I downloaded the audio book of “Cheese” last week and listened to it on my walks. Here are key takeaways [...]
Grace Allison Here’s a unique book marketing tip from Grace Allison: She did an Amazon Giveaway for five days July 1-5. “I gave away five E-books of the ‘Do You Have a Dream Workbook: 5 Keys to Realize Your Dream’ for a total of $16.25. The result was 151 new [...]