Book marketing

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Book-Selling University Publishes My New Course on “How to Improve Your Book with Beta Readers”

I'm proud to announce that Book-Selling University has published my new course BSU-181: “How to Improve Your Book with Beta Readers.” That puts BSU over the 50-course mark, and they will add at least four more courses over the next couple of weeks. Book-Selling University is sponsored by Publisher's Weekly, Ingram and, Bowkers. Check it [...]

By |2018-06-29T20:14:27+00:00June 29th, 2018|Book marketing, Book publishing|0 Comments

Write Social Media Posts that Get Action

  So many authors and speakers write horrible tweets to “humble brag” about their offerings. They write ridiculous messages like “So honored to be on Somebody’s show.” Or “Thrilled to speak to Wonderful group.” These messages are ridiculous because they violate the first rule of marketing success. They don’t answer the question: “What’s in it [...]

Stand Out on LinkedIn

  When I work with my book coaching clients, I tell them that they can’t see their own errors. Everyone needs a coach. Even athletes who make millions of dollars a year need a coach to tell them they are favoring their right side and that’s why they aren’t hitting the ball properly. Because I [...]

By |2018-06-15T00:34:03+00:00June 15th, 2018|Book marketing|0 Comments

Book Marketing Lesson from Spencer Johnson, Author of “Who Moved My Cheese?”

You might not recognize his name, but you’d know his books: “The One-Minute Manager” and “Who Moved My Cheese?” Those books sold more than 20 million copies. The author, Dr. Spencer Johnson, died recently. Coincidentally, I downloaded the audio book of “Cheese” last week and listened to it on my walks. Here are key takeaways [...]

By |2017-07-19T00:40:57+00:00July 19th, 2017|Book marketing|0 Comments

How C-Suite Executives Build Their Brands

  Richard Branson, Tony Hsieh and Harvey Mackay are household names and huge international brands. But at one time, they were just hugely successful business executives who were unknown outside their inner circles. They all did one thing that propelled them to international celebrity status: They each wrote a book. Indeed, the presidents of such [...]

By |2016-12-06T23:11:50+00:00December 6th, 2016|Authors, Book marketing, Branding|0 Comments

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