This gets you more publicity, too.
Let them see the Real You.
Write down these four steps - and do them every single time.
Reporters may be your most important audience.
David H. Lawrence XVII was the announcer on The Price Is Right and was the puppet master on Heroes. He gave great tips on acting and podcasting at Converted conference! Great guy! I never miss Leadpages’ Converted Conference. Not only is it reasonably priced and full of great information from speakers who aren’t [...]
I love writing on computers. It seems as if I think with my fingers. Nevertheless, there’s a beauty, simplicity and elegance to writing on index cards. 1. You can rearrange the cards to suit you new ways of thinking as new ideas pop up 2. You can arrange thoughts into chapters, subchapters and sections 3. [...]
Muhammad Ali was a world-class marketer. Here are the lessons we can learn from his business skills: 1. Blow your own horn. He was not shy. He proclaimed he was “the Greatest.” Are you afraid to point out your accomplishments? 2. Believe in yourself. The first sale is to yourself. Ali truly believed he was [...]
I was checking out the new bright, shiny object gym the other day and I asked the sales guy a pointed question: If I come here regularly for two months, how much weight will I lose? Fair question, right? His answer surprised me. “Weight loss,” he said, “has more to do with [...]
If you want to grow your business, you might want to listen to Ryan Holiday, author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. He spoke at a conference I attended. Here are my notes: Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking and social metrics to sell products and [...]
Here’s a statistic that should strike fear into the hearts of anyone who sells anything online: Mind you, that’s 87 percent of the people who actually reach your shopping cart order page, which is a much smaller number than the people who you attract as prospects to your websites, which is smaller than the number [...]