Marketing

Marketing Trends from Leadpages’ Converted Conference

David H. Lawrence XVII was the announcer on The Price Is Right and was the puppet master on Heroes. He gave great tips on acting and podcasting at Converted conference! Great guy! I never miss Leadpages’ Converted Conference. Not only is it reasonably priced and full of great information from speakers who aren’t [...]

Marketing Trends from Leadpages’ Converted Conference2016-11-28T23:38:10+00:00

Try Writing on Note Cards

I love writing on computers. It seems as if I think with my fingers. Nevertheless, there’s a beauty, simplicity and elegance to writing on index cards. 1. You can rearrange the cards to suit you new ways of thinking as new ideas pop up 2. You can arrange thoughts into chapters, subchapters and sections 3. [...]

Try Writing on Note Cards2016-11-28T23:38:10+00:00

8 Marketing Lessons from Muhammad Ali

Muhammad Ali was a world-class marketer. Here are the lessons we can learn from his business skills: 1. Blow your own horn. He was not shy. He proclaimed he was “the Greatest.” Are you afraid to point out your accomplishments? 2. Believe in yourself. The first sale is to yourself. Ali truly believed he was [...]

8 Marketing Lessons from Muhammad Ali2016-11-28T23:38:10+00:00

The Key to Good Relationships: Manage Your Client’s Expectations

      I was checking out the new bright, shiny object gym the other day and I asked the sales guy a pointed question: If I come here regularly for two months, how much weight will I lose? Fair question, right? His answer surprised me. “Weight loss,” he said, “has more to do with [...]

The Key to Good Relationships: Manage Your Client’s Expectations2016-11-28T23:38:11+00:00

Do you want to grow your company?

If you want to grow your business, you might want to listen to Ryan Holiday, author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. He spoke at a conference I attended. Here are my notes: Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking and social metrics to sell products and [...]

Do you want to grow your company?2016-11-28T23:38:11+00:00

7 Ways to Reduce Shopping Cart Abandonment

Here’s a statistic that should strike fear into the hearts of anyone who sells anything online: Mind you, that’s 87 percent of the people who actually reach your shopping cart order page, which is a much smaller number than the people who you attract as prospects to your websites, which is smaller than the number [...]

7 Ways to Reduce Shopping Cart Abandonment2016-11-28T23:38:11+00:00

Wow your customers and prospects with useful gifts!

Keeping customers is the key to growing your business. After all, everyone knows that it is less expensive to keep a customer than to market to find a new customer. Yet, many businesses fail to understand or follow through on this concept. Remember, your current customer is one click away from being seduced by one [...]

Wow your customers and prospects with useful gifts!2016-11-28T23:38:11+00:00

The Truth Behind Pricing Your Products with the Number 7

Have you ever wondered why so many products on the Internet end in the number 7? An expert at a convention I attended recently told me the answer – and --  it will lead to a controversial result that might surprise you. Here’s the story. Many years ago, Ted Nicholas told the world that you [...]

The Truth Behind Pricing Your Products with the Number 72016-11-28T23:38:11+00:00

Let’s Take a New Look at Your Social Media Strategy

If you think social media is a giant wasteland of narcissists posting pictures of their Kodak Moment Perfect Lives and not an opportunity to get new business, then think again. I’ll admit that was my first impression of social media. But I’ve been spending a LOT of time on Facebook learning how their advertising system [...]

Let’s Take a New Look at Your Social Media Strategy2016-11-28T23:38:11+00:00

Targeted Queries To Save You Time

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