Book marketing

You Know You’ve Arrived When…

One of my clients told me she was mobbed at the NSA conference during breaks. I said, “You have arrived.” That, of course, made me wonder, what are the other signs that you’ve arrived? You know that you’ve arrived when… You see your name everywhere that matters Clients sign up for your services without talking [...]

You Know You’ve Arrived When…2016-11-28T23:38:10+00:00

Quote Me! Thoughts About Plagiarism

  I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first [...]

Quote Me! Thoughts About Plagiarism2016-11-28T23:38:10+00:00

8 Marketing Lessons from Muhammad Ali

Muhammad Ali was a world-class marketer. Here are the lessons we can learn from his business skills: 1. Blow your own horn. He was not shy. He proclaimed he was “the Greatest.” Are you afraid to point out your accomplishments? 2. Believe in yourself. The first sale is to yourself. Ali truly believed he was [...]

8 Marketing Lessons from Muhammad Ali2016-11-28T23:38:10+00:00

Video Tips for Authors and Speakers

If your demo reel is getting long in the tooth, it’s time to shoot some fresh material. Unfortunately, speaker videographers can cost a bundle. But I’ve heard good things from speakers who hired wedding photographers to shoot and edit their videos. That’s because wedding videographers are experienced with multiple camera angles and sound. They also [...]

Video Tips for Authors and Speakers2016-11-28T23:38:11+00:00

The Importance of Having a Platform for Authors and Speakers

One of TED’s most watched talks was by Amy Cuddy, the Harvard professor who captivated the world with her personal story and her advice to use a “power pose” a la Wonder Woman to gain confidence. Apparently, a publisher took note of her massive audience and convinced her to write a book, which came out [...]

The Importance of Having a Platform for Authors and Speakers2016-11-28T23:38:11+00:00

How to sell more books on Amazon with an Author Page

My webinar on how to sell more books on Amazon was a great success! I did the webinar as a fundraiser for charity and more than 75 people ordered! You’ll be pleased to know that checks are being sent to the Wounded Warrior Project, St. Jude’s and Pets and People Together (a local Minneapolis charity [...]

How to sell more books on Amazon with an Author Page2016-11-28T23:38:11+00:00

Do you want to grow your company?

If you want to grow your business, you might want to listen to Ryan Holiday, author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. He spoke at a conference I attended. Here are my notes: Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking and social metrics to sell products and [...]

Do you want to grow your company?2016-11-28T23:38:11+00:00

4 Facebook Trends You Don’t Want to Miss from Mari Smith

Mari Smith I had the pleasure of hearing the Queen of Facebook, Mari Smith, forecast the coming trends for this social media giant. 1.     Post content everywhere. You don’t have to worry about “fear of duplication.” The average post is drowned out by other posts in a matter of minutes. Most posts will [...]

4 Facebook Trends You Don’t Want to Miss from Mari Smith2016-11-28T23:38:11+00:00

7 Ways to Reduce Shopping Cart Abandonment

Here’s a statistic that should strike fear into the hearts of anyone who sells anything online: Mind you, that’s 87 percent of the people who actually reach your shopping cart order page, which is a much smaller number than the people who you attract as prospects to your websites, which is smaller than the number [...]

7 Ways to Reduce Shopping Cart Abandonment2016-11-28T23:38:11+00:00

Wow your customers and prospects with useful gifts!

Keeping customers is the key to growing your business. After all, everyone knows that it is less expensive to keep a customer than to market to find a new customer. Yet, many businesses fail to understand or follow through on this concept. Remember, your current customer is one click away from being seduced by one [...]

Wow your customers and prospects with useful gifts!2016-11-28T23:38:11+00:00

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