Question from a PR Leader:
I’m looking at various editorial calendars. I’m curious, how soon do writers want to hear from PR people? For example, WSJ’s May 29 issue will focus on healthcare. When should I pitch them about our healthcare focus? T2 weeks?
Here’s how I responded:
I’d pitch them early and often.
But I’d use different messages, of course.
If you pitch now and don’t get a positive response, you have time to try another angle.
Don’t pitch the same angle twice.
If they aren’t interested, then no answer is an answer.
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