working smarter

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Video Tips for Authors and Speakers

If your demo reel is getting long in the tooth, it’s time to shoot some fresh material. Unfortunately, speaker videographers can cost a bundle. But I’ve heard good things from speakers who hired wedding photographers to shoot and edit their videos. That’s because wedding videographers are experienced with multiple camera angles and sound. They also [...]

By |2016-11-28T23:38:11+00:00April 18th, 2016|Book marketing, Speaking, working smarter|0 Comments

Goal Setting: The Missing Ingredient

Everyone is contemplating their New Year’s Resolutions or their business goals at this time of year. And three weeks from now, those goals will have been forgotten. I figured out why most goal setting sessions don’t work, based on my work with my coaching clients. Everyone knows goals must be “SMART” – that is specific, [...]

By |2016-11-28T23:38:18+00:00December 20th, 2011|working smarter|0 Comments

How to clean out your email inbox

I did the impossible. I cleaned out my email inbox! Three simple steps: 1. Move all newsletters to a file called “future reading.” I’ll never read it, but at least I won’t stare at the emails! 2. Created a folder for things to write about or do a video about. I call that “new videos.” [...]

By |2011-10-24T23:06:04+00:00October 24th, 2011|working smarter|0 Comments

Media Relations: How International Companies Can Improve Relations with US Media

Many international companies talk themselves out of getting publicity in the US. That’s unfortunate because a lot of their concerns are incorrect fallacies. Here are several ways international companies can build bridges with the US media to get publicity to build their businesses. 1.     Time barrier – Let reporters know when you will be available [...]

By |2016-11-28T23:38:19+00:00September 6th, 2011|Branding, Internet marketing, Publicity, working smarter|0 Comments

How to avoid heavy lifting

I ordered 5 tons of tiny decorative rock to dress up our yard. After an hour of shoveling rock, I realized that hiring the college kid next door and his 19-year-old back would be the best money I ever spent. And it was. We have a great looking yard now and I don’t have to [...]

By |2016-11-28T23:38:23+00:00June 8th, 2010|working smarter|0 Comments

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