Pitching Reporters: How to Write a Highly Effective Subject Line
You have 2.7 seconds to get your e-mail opened.
You have 2.7 seconds to get your e-mail opened.
Build credibility
Create marketing tools for your handouts and websites
Position you as an expert
Show why you are better and different from competitors
Justify raising your rates and fees
Grow your business
Help your clients get publicity
