Find out what's happening - and stop doing it.
There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press [...]
According to a new report conducted by Wasabi Public Relations, press releases are one of the top 5 resources reporters use to find expert sources. The other top methods include Google, pitches, breaking news and social media. Surprisingly, books were not in the top 5! I wonder what Amazon would say about that! When you [...]
Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]
You can now include 2 photos with your press releases - at no additional cost for a limited time! Studies show that adding pictures leads to more views and more interaction with readers. We’ll charge for pictures in the future, but for the rest of January, you can order one or more press releases with [...]
The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.
Reporters are always looking for news. A new report shows they want to receive press releases by email. The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail. Here are five ways to make your press release stand out.
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns.
This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses:
It’s true, but most small businesses fail to realize that press releases can help improve a web site’s ranking on major search engines.