Press releases

Why Your Press Releases Don’t Get Attention – And What You Can Do About It

I recently heard a webinar guest talk about his latest way to get rich by using Twitter. Of course, he couldn’t just say “Use Twitter.” He had to say, “Press releases suck so use Twitter.” He wasn’t the first person to badmouth press releases in favor of another tactic. And he won’t be the last. [...]

Why Your Press Releases Don’t Get Attention – And What You Can Do About It2017-08-04T16:47:20+00:00

Getting Results from Your Press Releases

There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press [...]

Getting Results from Your Press Releases2017-05-23T18:14:07+00:00

5 Ways Reporters Find Sources – Number 6 Will Surprise You!

According to a new report conducted by Wasabi Public Relations, press releases are one of the top 5 resources reporters use to find expert sources. The other top methods include Google, pitches, breaking news and social media. Surprisingly, books were not in the top 5! I wonder what Amazon would say about that! When you [...]

5 Ways Reporters Find Sources – Number 6 Will Surprise You!2016-11-28T23:38:10+00:00

Google Cracks Down on Press Releases

Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]

Google Cracks Down on Press Releases2016-11-28T23:38:11+00:00

PR LEADS Guaranteed Press Releases Now Offers Pictures!

You can now include 2 photos with your press releases - at no additional cost for a limited time! Studies show that adding pictures leads to more views and more interaction with readers. We’ll charge for pictures in the future, but for the rest of January, you can order one or more press releases with [...]

PR LEADS Guaranteed Press Releases Now Offers Pictures!2014-01-23T01:24:55+00:00

Publicity Strategy: Are You Sabotaging Your Publicity Campaign?

Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity. 1.     You think you don’t have anything newsworthy to say. That’s false because it is up to the reporter to decide what is newsworthy. If you tell [...]

Publicity Strategy: Are You Sabotaging Your Publicity Campaign?2016-11-28T23:38:18+00:00

Should Press Release Headlines Contain Puns and Jokes?

Headlines are now indexed by Google and they are searched by people like you and your prospects. Are they looking for “a nice day” or are they looking for “when does the city ice rink open?” Chances are, it is the latter. And you need to write your headlines to reflect the keywords that people use.

Should Press Release Headlines Contain Puns and Jokes?2016-11-28T23:38:21+00:00

How to Build an Effective Media List That Generates Coverage for You

The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.

How to Build an Effective Media List That Generates Coverage for You2016-11-28T23:38:22+00:00

Reporters Want to Receive Press Releases by Email, New Report Shows

Reporters are always looking for news. A new report shows they want to receive press releases by email. The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail. Here are five ways to make your press release stand out.

Reporters Want to Receive Press Releases by Email, New Report Shows2016-11-28T23:38:22+00:00

Publicity Tactics: Does Old Media Still Matter?

Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns.

Publicity Tactics: Does Old Media Still Matter?2016-11-28T23:38:24+00:00

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