Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns.
This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses:
It’s true, but most small businesses fail to realize that press releases can help improve a web site’s ranking on major search engines.
Every article in the world has already been written - not! Ever had trouble thinking up an idea for an article? Hasn't everyone? This article will show you how to come up with great articles that position you as a thought leader.
In honor of George Washington’s birthday, here are marketing tips from the father of our country. 1. Always tell the truth. Nothing hurts your credibility with reporters or prospects or customers more than shading the truth. Look at Tiger Woods and Toyota. 'Nuff said. 2. Eat the cherries, but don’t chop down the [...]
If you'd like to see your press release posted for dozens of top media sites, including Forbes.com Reuters, Hoovers.com, Marketwatch.com and dozens of city business journals, you need to use my new source for press release distribution. It's amazingly affordable at just $295 per release (which goes to top tier newspapers and targeted vertical market [...]
How not to pitch a reporter PR LEADS alum Jonathan Fields wrote a great article for the Huffington Post on how not to pitch reporters. He cited his own experience with a PR person who mass mailed a canned pitch. Read the article at: http://www.huffingtonpost.com/2009/09/29/book-pitch-gone-bad-how-t_n_303197.html I posted a response: As a former reporter (and [...]
Frankly, I was stunned to read this report that shows that reporters actually like to receive follow up phone calls. Most reporters don't answer their phones, so this is doubly shocking. I think the key here is the word RELEVANT phone calls. Don't call them to ask "did you get my pitch." They will [...]
How to Buy a Media List That Gets You, Your Products, and Your Services in Front of the Right People
Reporters are dying to quote entrepreneurs, small business owners and consultants just like you. The trouble is, they don’t know you exist! If only you can get your hands on a great media contact list, then you can get your name and credentials in front of reporters. This way they will contact you when [...]
Another PR Leads Expert Teleclass on Thursday, December 4, 2008 Let's be honest. Press releases in today's digital media age can spread far and wide in record time, thanks to many fee and free press release distribution services. The real questions to consider are: Are your press releases really delivering the results you need? Are [...]