Surprise! Reporters like RELEVANT follow up phone calls

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Surprise! Reporters like RELEVANT follow up phone calls

 

Frankly, I was stunned to read this report that shows that reporters actually like to receive follow up phone calls. Most reporters don’t answer their phones, so this is doubly shocking.

I think the key here is the word RELEVANT phone calls. Don’t call them to ask "did you get my pitch." They will hate you!

What’s relevant? New information, new insights, updates.  In other words: value to the reporter.

So this study by  Jeremey Porter at Journalistics is well worth reading: http://sn.im/jrq3q

He also gives advice on how to pitch. Very worthwhile. Thanks, Jeremy.

By |2009-06-09T08:30:17+00:00June 9th, 2009|Book publicity, Press releases, Publicity|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

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