The media world is changing. Let me show you the new landscape and how to master it.
Yes - here's why (and how).
For all you networking fans, here’s a new twist. Don’t forget to build your network with the next generation. I’ve been around forever and I know most of the people I need to know. But recently, I was interviewed for a podcast, a webinar and a telesummit by three people who were born after I [...]
One of my clients told me she was mobbed at the NSA conference during breaks. I said, “You have arrived.” That, of course, made me wonder, what are the other signs that you’ve arrived? You know that you’ve arrived when… You see your name everywhere that matters Clients sign up for your services without talking [...]
For all of you who have experienced “butt dialing,” the unconscious art of having your cell phone make a call while it is firmly lodged in your pocket or purse, wait until you hear this! Call it Meerkat, Periscope or live streaming, instant video will be the hot new thing this year. Basically, with these [...]
My article about marketing lessons from the Grammys a few weeks ago went viral, so I’m guessing everyone would like to see what they can learn from the Oscars. Here’s my take: 1. The Oscars are basically a 3-hour commercial for movies mixed in with 3 hours of commercials. Let’s face it: People care about [...]
Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]
If you didn’t watch the Grammy Awards last night, you probably missed these marketing messages that can help take your business to the next level. 1. You hadn’t heard of Sam Smith a year ago. Now he’s best new artist of the year, nominated for six Grammys and winner of four. Lesson: Everyone starts from [...]
You don’t need to a be PR genius to realize the NFL has a publicity problem. Consider that instead of celebrating a year of record-breaking profits and high TV ratings, these were the story lines I read in various newspapers and online sites: 1. The city of Glendale, where the game was played, has to [...]
The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer. Viral marketing is hard to do. Many marketers have tried and many have failed. What can [...]