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PR Leads Blog

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How YouTube Helps You Get on Local and National TV: Advice from #PR Expert Dan Janal

  Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time?   It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA.   “Local TV producers want to see you in action. It’s a good way to show [...]

By | December 2nd, 2014|Categories: Book publicity, Free publicity, Publicity|1 Comment

Should you retweet articles you’ve been quoted in? Publicity expert Dan Janal answers

One of my clients was quoted in an article and she asked me what the etiquette was for tweeting the link.   Now that’s a great question for the digital age!   I had to think fast on my feet because I don’t think I’ve ever heard this question before, or even thought of it myself. And she had a [...]

By | November 10th, 2014|Categories: PR LEADS General Advice, Publicity, Publicity thought leadership|0 Comments

Media Training Tips from PR LEADS CEO Dan Janal

One of my clients was pre-interviewed for a TV newscast. She asked me how she can ace the live interview. Here’s what I told her: ·      Make a list of 3 points you want to cover. Make sure you work them into your answers. ·      The reporter will ask the same questions as in the pre-interview. I'd suggest you review [...]

By | October 28th, 2014|Categories: Book publicity, Free publicity|0 Comments

Small Business Marketing Trends for 2015

I attended the Small Business Digital Marketing seminar in Minneapolis last week. The content was extremely high value. The organizers are planning similar events in many cities. I encourage you to check their website and look for an event near you. http://www.mysbdm.org/   Small Business Marketing Trends for 2015 from Jeff Johnson, founder and president of SBDM: 1.     More content [...]

By | October 13th, 2014|Categories: Internet marketing|0 Comments

Do Online Media Articles Convey Credibility?

This week’s SpeakerNet News newsletter asked whether online articles written by online columnists in national magazines like Forbes were as credible as those in print publications.   Of course they are!   In case they haven’t noticed, online readership is at an all-time high and growing every day. Many print publications, on the other hand, are dying. And almost all [...]

By | September 22nd, 2014|Categories: Book publicity, Free publicity, Publicity thought leadership|0 Comments

4 #Publicity Lessons from the Ice Bucket Challenge

The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer.   Viral marketing is hard to do. Many marketers have tried and many have failed. What can we learn from this PR [...]

By | August 25th, 2014|Categories: Book marketing, Book publicity, Free publicity, Publicity thought leadership|0 Comments