thought leadership

The Next Generation of Networking

For all you networking fans, here’s a new twist. Don’t forget to build your network with the next generation. I’ve been around forever and I know most of the people I need to know. But recently, I was interviewed for a podcast, a webinar and a telesummit by three people who were born after I [...]

The Next Generation of Networking2018-04-05T17:09:43+00:00

Why Your Press Releases Don’t Get Attention – And What You Can Do About It

I recently heard a webinar guest talk about his latest way to get rich by using Twitter. Of course, he couldn’t just say “Use Twitter.” He had to say, “Press releases suck so use Twitter.” He wasn’t the first person to badmouth press releases in favor of another tactic. And he won’t be the last. [...]

Why Your Press Releases Don’t Get Attention – And What You Can Do About It2017-08-04T16:47:20+00:00

Leaning by Teaching

I presented a workshop to my local chapter of the National Speakers Association last week. It went really well. They always say the teacher learns more than the students. Here’s what I learned: Practical – There were errors on slides, like numbers not matching. I also realized some elements could be presented before others. What [...]

Leaning by Teaching2017-05-08T17:35:22+00:00

What’s Wrong with Podcasts

  I’ve listened to a number of podcasts from several companies in the last week and I’ve come up with 10 things that tick me off as a listener. If you do a podcast, you’d be well advised to avoid these tactics, which, unfortunately, seem to be the norm rather than the exception. Long, boring [...]

What’s Wrong with Podcasts2017-01-05T20:32:11+00:00

You Know You’ve Arrived When… (Part 2)

Continued from last week! You know that you’ve arrived when… People recommend you without you asking them to People start telling your signature stories and your famous quotes (even though they shouldn’t) People say, “When I was in college, we used your book as the textbook for the course.” People say, “I took an idea [...]

You Know You’ve Arrived When… (Part 2)2016-11-28T23:38:10+00:00

Try Writing on Note Cards

I love writing on computers. It seems as if I think with my fingers. Nevertheless, there’s a beauty, simplicity and elegance to writing on index cards. 1. You can rearrange the cards to suit you new ways of thinking as new ideas pop up 2. You can arrange thoughts into chapters, subchapters and sections 3. [...]

Try Writing on Note Cards2016-11-28T23:38:10+00:00

You Know You’ve Arrived When…

One of my clients told me she was mobbed at the NSA conference during breaks. I said, “You have arrived.” That, of course, made me wonder, what are the other signs that you’ve arrived? You know that you’ve arrived when… You see your name everywhere that matters Clients sign up for your services without talking [...]

You Know You’ve Arrived When…2016-11-28T23:38:10+00:00

Quote Me! Thoughts About Plagiarism

  I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first [...]

Quote Me! Thoughts About Plagiarism2016-11-28T23:38:10+00:00

8 Marketing Lessons from Muhammad Ali

Muhammad Ali was a world-class marketer. Here are the lessons we can learn from his business skills: 1. Blow your own horn. He was not shy. He proclaimed he was “the Greatest.” Are you afraid to point out your accomplishments? 2. Believe in yourself. The first sale is to yourself. Ali truly believed he was [...]

8 Marketing Lessons from Muhammad Ali2016-11-28T23:38:10+00:00

The Key to Good Relationships: Manage Your Client’s Expectations

      I was checking out the new bright, shiny object gym the other day and I asked the sales guy a pointed question: If I come here regularly for two months, how much weight will I lose? Fair question, right? His answer surprised me. “Weight loss,” he said, “has more to do with [...]

The Key to Good Relationships: Manage Your Client’s Expectations2016-11-28T23:38:11+00:00

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