What’s Wrong with Podcasts

  I’ve listened to a number of podcasts from several companies in the last week and I’ve come up with 10 things that tick me off as a listener. If you do a podcast, you’d be well advised to avoid these tactics, which, unfortunately, seem to be the norm rather than the exception. Long, boring [...]

What’s Wrong with Podcasts2017-01-05T20:32:11+00:00

Quote Me! Thoughts About Plagiarism

  I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first [...]

Quote Me! Thoughts About Plagiarism2016-11-28T23:38:10+00:00

Are You Looking Forward to Part 2 of 2013?

Dan Janal July marks the start of the second half of the year. It’s a good time to benchmark your activities. Here are questions to get you focused: 1. Are you on plan? 1a. Do you have a plan? 2. Look at your numbers on your P&L and double them. Are you on [...]

Are You Looking Forward to Part 2 of 2013?2016-11-28T23:38:14+00:00

Why I Don’t Sign NDAs – And Why You Shouldn’t Either

Dan JanalPublicity Expert A new client asked me to send him my NDA – Non Disclosure Agreement – and he’d send me his. I don't have an NDA. I don't believe in them. Here's my promise: I won't divulge confidential info. Plain and simple. I've been in high tech for many years and [...]

Why I Don’t Sign NDAs – And Why You Shouldn’t Either2016-11-28T23:38:14+00:00

Convention Etiquette 101

The people you meet at conventions are the friendliest, politest and most considerate people in the world. Except when they are crashing boors. Read this article to increase your etiquette IQ so you don’t make a fool of yourself at the next convention. Note: All these stories are true. I couldn’t possibly make this up. [...]

Convention Etiquette 1012016-11-28T23:38:15+00:00

The Best Laptop – Ever! Again!

Apple has introduced another new laptop and the media is gushing – again. Just about every newspaper you pick up claims this laptop is the best ever. Ever. It has everything – including a hefty price tag. Notice I am purposely omitting the model number. That’s because I want this article to remain evergreen. You [...]

The Best Laptop – Ever! Again!2016-11-28T23:38:17+00:00

2012 Marketing and Publicity Trends Predictions

I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others. 1.     Mobile marketing [...]

2012 Marketing and Publicity Trends Predictions2011-12-20T00:45:57+00:00

Finding Your Ideal Client

Nearly every client I have says  their perfect client is “everyone” because “I can help everyone” or “My book can help everyone.” That might be wonderful but it is bad business. You can’t afford to market to “everyone.” And “everyone” doesn’t want you. They want to work with someone who specializes in “them,” not in [...]

Finding Your Ideal Client2016-11-28T23:38:18+00:00

Play Ball! It’s Opening Day

I’ve always loved Opening Day for baseball because when you look at the standings, everyone is even. Each team is in first place. Each team has the whole world open to them. Same with you. Treat Opening Day as a time to start over. 1 Reevaluate your website. Is it up to snuff? [...]

Play Ball! It’s Opening Day2016-11-28T23:38:25+00:00

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