Keeping customers is the key to growing your business. After all, everyone knows that it is less expensive to keep a customer than to market to find a new customer. Yet, many businesses fail to understand or follow through on this concept. Remember, your current customer is one click away from being seduced by one [...]
Have you ever wondered why so many products on the Internet end in the number 7? An expert at a convention I attended recently told me the answer – and -- it will lead to a controversial result that might surprise you. Here’s the story. Many years ago, Ted Nicholas told the world that you [...]
If you think social media is a giant wasteland of narcissists posting pictures of their Kodak Moment Perfect Lives and not an opportunity to get new business, then think again. I’ll admit that was my first impression of social media. But I’ve been spending a LOT of time on Facebook learning how their advertising system [...]
Remember the old American Express commercial that said, “Don’t leave home without it?” Well, here’s another line for you: “Testimonials: Don’t send an email without one.” That’s the advice of Alex Goldfayn author of “The Revenue Growth Habit” I took his advice for a long time and sent an email with a testimonial from Alan [...]
I was at Alan Weiss’ Million Dollar Consulting (R) Convention in Atlanta last week. I met a lot of interesting people who had fascinating ideas about marketing. I’d like to share a few of my keepers. I hope they help you! Alan Weiss, Author of "Thrive: Stop Wishing Your Life Away" and "Alan Weiss on [...]
My article about marketing lessons from the Grammys a few weeks ago went viral, so I’m guessing everyone would like to see what they can learn from the Oscars. Here’s my take: 1. The Oscars are basically a 3-hour commercial for movies mixed in with 3 hours of commercials. Let’s face it: People care about [...]
If you didn’t watch the Grammy Awards last night, you probably missed these marketing messages that can help take your business to the next level. 1. You hadn’t heard of Sam Smith a year ago. Now he’s best new artist of the year, nominated for six Grammys and winner of four. Lesson: Everyone starts from [...]
I’ve been on the Internet since the beginning of time. I wrote one of the first books about Internet marketing in 1993. That’s when Al Gore and I were the only people online! I’ve followed the net for two decades and I’d like to share few tips that I’ve discovered to help my clients get [...]
Here’s the most common lie I heard people tell themselves when I was doing day-to-day publicity for high tech companies. I call it the “spreadsheet marketing lie.” It goes like this: “The widget market is huge. It’s a one-billion dollar industry. If we get 1/10 of 1 percent of that market, we’ll make one million [...]
Toni Newman Toni Newman, a professional innovation catalyst, spoke at my NSA chapter and had interesting things to say that can help any speaker – or any professional or business – attract, keep and engage more clients more often. Here’s a glimpse at my notes. For more info, go to: http://www.ToniNewman.com. Here’s a [...]
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