Question: I’m looking at various editorial calendars. I’m curious, how soon do writers want to hear from PR people? For example, WSJ’s May 29 issue will focus on healthcare. When should I pitch them about our healthcare focus? T2 weeks? Dan: I'd pitch them early and often. But I’d use different messages, of course. [...]
I recently heard a webinar guest talk about his latest way to get rich by using Twitter. Of course, he couldn’t just say “Use Twitter.” He had to say, “Press releases suck so use Twitter.” He wasn’t the first person to badmouth press releases in favor of another tactic. And he won’t be the last. [...]
You might not recognize his name, but you’d know his books: “The One-Minute Manager” and “Who Moved My Cheese?” Those books sold more than 20 million copies. The author, Dr. Spencer Johnson, died recently. Coincidentally, I downloaded the audio book of “Cheese” last week and listened to it on my walks. Here are key takeaways [...]
Grace Allison Here’s a unique book marketing tip from Grace Allison: She did an Amazon Giveaway for five days July 1-5. “I gave away five E-books of the ‘Do You Have a Dream Workbook: 5 Keys to Realize Your Dream’ for a total of $16.25. The result was 151 new [...]
Editing – especially cutting words – is part of the writing process. Don't be afraid to cut words - if they don't add anything. Words that are unnecessary are called "deadwood." It is hard to delete words and sections. However, if deleting 1,000 words would make your book better, then that’s what you must do. [...]
When I posted a notice in my ezine asking for volunteers to be beta readers for my new book, “How to Write Your Book in a Flash: The paint-by-numbers system for writing the book of your dreams FAST!” I was thrilled to have 10 people respond! Upon further reflection, I was surprised that 10 people [...]
There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press [...]
Editing is part of the writing process. Someone once said that writing is really re-writing. That’s the truth. The first things you write will rarely see the light of day. That’s because you will revise, edit, cut, trim and add to your prose. It is hard to delete words and sections. However, if deleting 1,000 [...]
I presented a workshop to my local chapter of the National Speakers Association last week. It went really well. They always say the teacher learns more than the students. Here’s what I learned: Practical – There were errors on slides, like numbers not matching. I also realized some elements could be presented before others. What [...]
I caught Don Rickles’ act in Las Vegas many years ago. It was a very unique experience. While most people were dreading sitting in the front row so they wouldn’t get picked on, they needn’t have worried. He didn’t make fun of anyone in the audience. In fact, he didn’t tell one joke. Instead, he [...]
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