Keeping customers is the key to growing your business. After all, everyone knows that it is less expensive to keep a customer than to market to find a new customer. Yet, many businesses fail to understand or follow through on this concept. Remember, your current customer is one click away from being seduced by one of your competitors. If you [...]
Have you ever wondered why so many products on the Internet end in the number 7? An expert at a convention I attended recently told me the answer – and -- it will lead to a controversial result that might surprise you. Here’s the story. Many years ago, Ted Nicholas told the world that you should end your price with [...]
If you think social media is a giant wasteland of narcissists posting pictures of their Kodak Moment Perfect Lives and not an opportunity to get new business, then think again. I’ll admit that was my first impression of social media. But I’ve been spending a LOT of time on Facebook learning how their advertising system works and I have to [...]
Remember the old American Express commercial that said, “Don’t leave home without it?” Well, here’s another line for you: “Testimonials: Don’t send an email without one.” That’s the advice of Alex Goldfayn author of “The Revenue Growth Habit” I took his advice for a long time and sent an email with a testimonial from Alan Weiss. It was a tremendous [...]
"I just came back from shooting a segment for FOX that’ll be airing on Saturday on the show Good Day Street Talk. I responded to a PR LEAD and I just wanted to thank you!" Debi Silber, MS, RD, The Mojo Coach®CEO Lifestyle Fitness, Inc.www.DebiSilber.com You can see her clip at: http://www.myfoxny.com/clip/11656919/undefined# See how you can get quoted in the media.
When speakers present at large conferences or trade group events, they might be overlooking their most important audience: reporters. If reporters are speaking at the event or covering the event, speakers have an opportunity to spread their message to hundreds of thousands people who could hire them or buy their books. Here is my game plan for targeting the media [...]