Question: I wrote a press release to promote my podcast. What should I do next?
Dan: Here’s what I suggest:
- Post the press release on social media.
- Share the press release with the experts you have interviewed. Let them know you are getting PR for them.
- Show the press release to experts who won’t let you book them. The press release – and any reprints of it or articles resulting from it will show them you’re real.
If you do these steps, you’ll probably have an easier time getting more influential guests.