Question: I wrote a press release to promote my podcast. What should I do next?

Dan: Here’s what I suggest:

  1. Post the press release on social media.
  2. Share the press release with the experts you have interviewed. Let them know you are getting PR for them.
  3. Show the press release to experts who won’t let you book them. The press release – and any reprints of it or articles resulting from it will show them you’re real.

If you do these steps, you’ll probably have an easier time getting more influential guests.