How can I promote my podcast?
Question: I wrote a press release to promote my podcast. What should I do next?
Dan: Here’s what I suggest:
- Post the press release on social media.
- Share the press release with the experts you have interviewed. Let them know you are getting PR for them.
- Show the press release to experts who won’t let you book them. The press release – and any reprints of it or articles resulting from it will show them you’re real.
If you do these steps, you’ll probably have an easier time getting more influential guests.
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Dan Janal is Founder and President of PR LEADS Expert Resource Network.
USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups. He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS.
The San Francisco Chronicle called Dan Janal “an Email marketing expert.”
The LA Times called Dan Janal “an Internet marketing expert.”
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