Are You Taking on New Clients? Have you seen this subject line in an email? I’m betting you have. I’ve gotten a dozen messages from colleagues with the same message. No. It isn’t spam. It’s from a company called Referral Key They let you post a profile of your business and identify the types of [...]
Recently, I got a voicemail from a Realtor named Louie. I won’t use his last name since I didn’t speak to him or ask his permission. But don’t worry. This is not an embarrassing story. In fact, it is the story of a hero and a person I think I admire. Here’s the story. Louie [...]
A well-known speaker shared his story recently and I think it bears repeating. He created a topic that hadn’t existed before. He was on fire with new business. Other speakers saw what he was doing and offered the same topic – at a lower price. Meeting planners hired him and them. After several years, the [...]
I used to believe that you should do your own publicity. After all, who can tell your story better than you can? Turn out, I was wrong. I’ve spoken to thousands of people in the past year about writing press releases during my speeches at conferences and on teleseminars and webinars. Now I am forced to admit that I was wrong. You can’t write your own press release and you can’t do your own publicity.
Every Saturday I go to my Spanish class. It isn’t easy and it isn’t necessarily fun. But I go anyway. Learning a language is difficult. I find that the only way I retain info is by speaking it, writing it and hearing it. Many times. After a while, it sinks in. No one every said [...]
How many times have you received messages from companies that were doing things for “your convenience” when in reality it was for their convenience? I might not mind them doing it, but they should be honest.
I recently visited Madrid and had a wonderful time. But at many times, I felt like a stranger in a strange land. I realized that feeling affects many visitors to your website. Here's why Your website prospects are like tourists in a foreign country. They don't know you. They don't trust you. They have many [...]
I’m a big fan of TV competition shows to find the next Food Network Star and the next design star. So you know I’d love it when someone takes that great idea and brings it to a level that you and I can benefit from. So let me tell you about my friend Linda Claire Puig and her great idea.
What would happen if you ran an ad on Google and everyone clicked on it? Would you be thrilled that so many people wanted to know about your service? Or would be shocked at the size of the bill and your inability to handle so many requests for information so quickly? Maybe both.
In building my business, I've found PRLeads very useful. Here's how I use it.