Position Yourself as an Expert: Host Your Own Contest

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Position Yourself as an Expert: Host Your Own Contest

I’m a big fan of TV competition shows to find the next Food Network Star and the next design star. So you know I’d love it when someone takes that great idea and brings it to a level that you and I can benefit from. So let me tell you about my friend Linda Claire Puig and her great idea.

She’s hosting a contest called “Next Top Newsletter Showdown.”

I love this idea!

Here’s an excerpt from her pitch letter:

It’s not only a contest with some great prizes and exposure, but it’s also the kickoff to nearly a month of newsletter-related, events, learning, prizes and exciting opportunities related to newsletters and creating newsletters — easily — that can massively affect your business growth.

If you have a newsletter, enter it THIS WEEK in the contest. (I’m entering mine!) Nominations close Sunday, July 25, at 9 pm Pacific, and voting is the following week with winners announced August 2.

If you don’t have a newsletter (YET!), definitely go anyway. This is a SUPER-RARE opportunity for you to see what your peers are doing with their newsletters and to take advantage of Linda’s free resources and expert newsletter information.

You’ll get educated. You’ll get inspired. And my hope is you’ll get into ACTION!


ALSO, be sure to register for the free webinar that Linda’s giving on August 2. In addition to announcing the winners and exploring WHY they’re winners, she’ll also reveal some of the newest trends affecting newsletters and let you know about some BRAND NEW resources that will help you get going (easily!) with your own newsletter.

So head on over to the “Next Top Newsletter Showdown!”

Here’s why I love this idea:

When you host your own contest, you will be perceived as a leader in your field.

Following Linda’s model, you’ll get these additional benefits
1. Build a list of people who are interested in your topic.
2. Build credibility with that audience.
3. Build trust.
4. Get a lot of great ideas from seeing the entries.
5. Network with the contest entrants.
6. Create a news story for the media.
7. Become an expert source for the media.
8. Get new clients.
9. Charge higher fees.
10. Set yourself apart from competitors.

What contest could you hold? What partners can help you promote it? How will get the word out? What will the winners receive? How can you make money from the people who follow the contest? How will you get the word out to the media so you can be seen as the thought leader?

Answer these questions and you’ll be closer to being seen as the leader in your field.

Dan Janal is a very successful entrepreneur, professional speaker and marketing coach who helps clients build their businesses by improving their strategy for using publicity, marketing, Internet marketing, e-commerce and sales. To see how you can improve your business, go to http://www.prleadsplus.com

This article can be re-printed on your website, blog or ezine.

By |2016-11-28T23:38:23+00:00July 21st, 2010|Branding, Internet marketing, Marketing, Publicity|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

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