Publicity

How to Write a “Top Trends for 2011” Press Release

Now’s the perfect time to write a press release announcing your predictions for the coming year. Your readers and your prospects like to see what thought leaders like you think will happen in the coming year. Here are 10 tips to write a “Top Trends to Look for in 2011” press release.

How to Write a “Top Trends for 2011” Press Release2016-11-28T23:38:22+00:00

Product Publicity: How Bloggers Can Receive Products for Review from Brand Managers

Blogging has created many new opportunities for brand managers at large companies and small businesses to get publicity to new market from a trusted source. Many bloggers ask brand managers for sample products to review. How can you as a brand manger determine where to invest your time? And if you are a blogger, how can you build trust with a brand manager so they want to send you the product? This article will discuss the ways bloggers can develop good relations with bloggers.

Product Publicity: How Bloggers Can Receive Products for Review from Brand Managers2020-12-28T18:40:21+00:00

Chilean Miner's Choice: Hot Bath or Media Training?

If I were trapped in a mine, thousands of feet underground for more than two months, I don’t think my first thought would be “How can I get media training.” Then, again, I wasn’t trapped in a mine with the world looking on with wonder and pathos. The miners who were living in horror, apparently, [...]

Chilean Miner's Choice: Hot Bath or Media Training?2016-11-28T23:38:22+00:00

How to Build an Effective Media List That Generates Coverage for You

The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.

How to Build an Effective Media List That Generates Coverage for You2016-11-28T23:38:22+00:00

Reporters Want to Receive Press Releases by Email, New Report Shows

Reporters are always looking for news. A new report shows they want to receive press releases by email. The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail. Here are five ways to make your press release stand out.

Reporters Want to Receive Press Releases by Email, New Report Shows2016-11-28T23:38:22+00:00

What’s the secret to selling books?

John Kremer knows more than 1001 tips which he has documented in his must-read book, “100 Ways to market Your Books For Authors and Publishers.” Here are four tips he shared at the 21st Century Book Marketing Conference in San Diego this past weekend.

What’s the secret to selling books?2016-11-28T23:38:22+00:00

Teleseminar: "Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!"

If your bio reads like wallpaper instead of wow, this teleseminar is for you! Join me and Nancy Juetten for a FREE, one-time teleseminar Date: Thursday, September 23, 2010  Time: 10 a.m. PST "Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!" Click here to register: http://ow.ly/2HEWG * [...]

Teleseminar: "Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!"2016-11-28T23:38:23+00:00

How Can a Dead Author Have a Platform?

No self-respecting publisher today will talk to an author who doesn't have a large "platform" of followers who will by a book and a marketing plan that shows how the author will sell the book. So how did Stieg Larsson become a best-selling author, years after he died without publishing a book in his life? [...]

How Can a Dead Author Have a Platform?2016-11-28T23:38:23+00:00

Get Publicity By Conducting Surveys

Surveys are a great way for consultants and small businesses to get publicity. Why? Because reporters love numbers!

Get Publicity By Conducting Surveys2016-11-28T23:38:23+00:00

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