Publicity

Brand Extension: The Future of Reinvention

Heinz sells ketchup. When they decided to sell mustard, no one asked “Are you getting out of ketchup?” When they added pickles, no one asked, “Are you getting out of mustard?” Why? Because mustard and pickles are logical extensions of the Heinz brand: condiments. If Heinz tried selling cars, there’d be a lot of explaining [...]

Brand Extension: The Future of Reinvention2018-07-11T22:47:07+00:00

Children’s Book Authors Get New Site for Publicity, Marketing Tips

To me, there’s almost nothing more important than training the next generation of kids to read. Reading opens up worlds of imagination for young minds, and that love of reading will carry over to reading for business, health and self-improvement. That’s why I’m pleased to announce that Jon Bard asked me to write a column [...]

Children’s Book Authors Get New Site for Publicity, Marketing Tips2016-11-28T23:38:18+00:00

Tips to Get on Reality TV from Celebrity Hair Stylist BIlly Lowe and Publicity Coach Dan Janal

Frankly, I'd like to throw Khloe, Snooki and the desperate Housewives of New Jersey under a bus. But it seems like everyone wants to be a Reality TV star. If that's in your plan, consider these look-good/feel-good tips from Billy Lowe, celebrity hairstylist and longtime PR LEADS client who is now offering beauty services to [...]

Tips to Get on Reality TV from Celebrity Hair Stylist BIlly Lowe and Publicity Coach Dan Janal2016-11-28T23:38:18+00:00

PR LEADS Helps Denver Executive Coach/Author Get Monthly Column in Trade Journal

PR LEADS, the only publicity leads service to provide hands-on training and support, helped business author and speaker TC North land a monthly guest column in a prestigious publication, CORP! Magazine. “One of the leads I responded to was for a guest column in CORP! Magazine. They were interested in my article and [...]

PR LEADS Helps Denver Executive Coach/Author Get Monthly Column in Trade Journal2016-11-28T23:38:19+00:00

Oprah Effect – What Authors Can Learn from Oprah

There’s no denying that Oprah can make a company successful overnight. The stories of her successful imprint radiate from the pages of Forbes, Business Week and many others to attest to the kingmaker position Oprah has played. Now that her show is off the air, what are authors, marketers and PR people to do?

Oprah Effect – What Authors Can Learn from Oprah2016-11-28T23:38:21+00:00

Publicity and Marketing Tips from a Million Dollar Realtor

Recently, I got a voicemail from a Realtor named Louie. I won’t use his last name since I didn’t speak to him or ask his permission. But don’t worry. This is not an embarrassing story. In fact, it is the story of a hero and a person I think I admire. Here’s the story. Louie [...]

Publicity and Marketing Tips from a Million Dollar Realtor2016-11-28T23:38:21+00:00

Should you write an ezine each week?

It’s been a year since I resumed writing this weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on.

Should you write an ezine each week?2016-11-28T23:38:22+00:00

Should I Pay to Be on TV?

There seems to be a new trend going on among local TV shows as well as cable news shows to sell interview spots to authors, speakers and business people for fees ranging from $900 to $4,500.

Should I Pay to Be on TV?2016-11-28T23:38:22+00:00

How to Write a “Top Trends for 2011” Press Release

Now’s the perfect time to write a press release announcing your predictions for the coming year. Your readers and your prospects like to see what thought leaders like you think will happen in the coming year. Here are 10 tips to write a “Top Trends to Look for in 2011” press release.

How to Write a “Top Trends for 2011” Press Release2016-11-28T23:38:22+00:00

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

PR LEADS helps you:

  Save time
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  And, it's easy to use...
  We'll even train you!

The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
  Create marketing tools for your handouts and websites
  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
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  Help your clients get publicity