Heinz sells ketchup. When they decided to sell mustard, no one asked “Are you getting out of ketchup?” When they added pickles, no one asked, “Are you getting out of mustard?” Why? Because mustard and pickles are logical extensions of the Heinz brand: condiments. If Heinz tried selling cars, there’d be a lot of explaining [...]
To me, there’s almost nothing more important than training the next generation of kids to read. Reading opens up worlds of imagination for young minds, and that love of reading will carry over to reading for business, health and self-improvement. That’s why I’m pleased to announce that Jon Bard asked me to write a column [...]
Frankly, I'd like to throw Khloe, Snooki and the desperate Housewives of New Jersey under a bus. But it seems like everyone wants to be a Reality TV star. If that's in your plan, consider these look-good/feel-good tips from Billy Lowe, celebrity hairstylist and longtime PR LEADS client who is now offering beauty services to [...]
PR LEADS, the only publicity leads service to provide hands-on training and support, helped business author and speaker TC North land a monthly guest column in a prestigious publication, CORP! Magazine. “One of the leads I responded to was for a guest column in CORP! Magazine. They were interested in my article and [...]
Dan Janal’s Publicity and PR LEADS Blog was named a “must read” blog about publicity tactics by the editorial team of ProfNet Connect.
There’s no denying that Oprah can make a company successful overnight. The stories of her successful imprint radiate from the pages of Forbes, Business Week and many others to attest to the kingmaker position Oprah has played. Now that her show is off the air, what are authors, marketers and PR people to do?
Recently, I got a voicemail from a Realtor named Louie. I won’t use his last name since I didn’t speak to him or ask his permission. But don’t worry. This is not an embarrassing story. In fact, it is the story of a hero and a person I think I admire. Here’s the story. Louie [...]
It’s been a year since I resumed writing this weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on.
There seems to be a new trend going on among local TV shows as well as cable news shows to sell interview spots to authors, speakers and business people for fees ranging from $900 to $4,500.
Now’s the perfect time to write a press release announcing your predictions for the coming year. Your readers and your prospects like to see what thought leaders like you think will happen in the coming year. Here are 10 tips to write a “Top Trends to Look for in 2011” press release.