How Can a Dead Author Have a Platform?

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How Can a Dead Author Have a Platform?

No self-respecting publisher today will talk to an author who doesn’t have a large “platform” of followers who will by a book and a marketing plan that shows how the author will sell the book.

So how did Stieg Larsson become a best-selling author, years after he died without publishing a book in his life?

Unless you’ve been living under a rock, his best-selling “The Girl Who…” series is a best seller in the US and from what I can tell from my visit to Madrid, all over Europe as well.

I don’t have the answers. Do you? Why would a publisher take on an unknown author, who is dead, and promote the heck out of his books when it seems like most publishers won’t lift a finger to promote a book from an unknown (living) author?

Any ideas?

By |2016-11-28T23:38:23+00:00August 5th, 2010|Book marketing, Book publicity|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

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