What’s the secret to selling books?

/, Book marketing, Book publicity, Book publishing, Publicity/What’s the secret to selling books?

What’s the secret to selling books?

John Kremer knows more than 1001 tips which he has documented in his must-read book, “1001  Ways to market Your Books For Authors and Publishers.” Here are four tips he shared at the 21st Century Book Marketing Conference in San Diego this past weekend.

1. Speak. “80 percent of books are bought by word of mouth.” Start locally. Get comfortable and then move on to larger groups. Every book that became a best-seller (regardless of genre: business, spirituality, children’s, even poetry). If you write a children’s book, speak in schools. If you write poetry, speak at bookstores. People love buying books from the author.
2. Present as much content and inspiration as you can. The worst thing you can do is hold back info.
3. The essence of book marketing is creating relationships. Find good people to partner with.
4. Get on TV, especially national TV. TV sells books. Everyone knows about Oprah, but many people don’t realize that the Daily Show and The Colbert Report can help move a lot of books.
John is a legend in the book industry. I highly recommend his book and his ezine and his teleseminar series called “People You Should Know. Read more at http://www.bookmarket.com/tips.htm

By |2016-11-28T23:38:22+00:00September 26th, 2010|Authors, Book marketing, Book publicity, Book publishing, Publicity|2 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.


  1. Nancy Juetten September 27, 2010 at 11:57 am - Reply

    This is the bible that sits on my desk 365 days a year to keep me accountable and in action on my own promotion plans for my book. I love this quote from Seth Godin on page 700 of my edition. He writes, “If you don’t promote it (your book), no one will.” A hearty “amen” to that!

  2. […] Kremer’s 1001 Ways to Market Your Books.   My colleague Dan Janal posted about this book to his blog today, and I invite you to read all about […]

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

PR LEADS helps you:

  Save time
  Save money
  Reduce your stress
  Make getting publicity fun
  And, it's easy to use...
  We'll even train you!

The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
  Create marketing tools for your handouts and websites
  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
  Grow your business
  Help your clients get publicity