Surveys are a great way for consultants and small businesses to get publicity.


Because reporters love numbers!

Numbers give a story an implied credibility. Reporters usually need to find a number to plug into a story to give the story an added level of respect. After all, if you have numbers, you have proof. If you don’t have numbers, you have an opinion.

There are several ways to get the numbers you need to create the statistics reportes love. You can create your own survey, or you can quote another group’s statistics.

How to create your own survey

1. Create your own survey. There are many free or very low-cost survey tools that you can use to create a survey. Just go to a search engine and type “survey tools” and you’ll find many that are very good and totally free.
2. Next, think of a topic that would interest the media. Just look at the headlines in your trade publications or professional journals for ideas.
3. Create the survey questions. Limit the number of questions to 3 or 4. If you ask too many questions, your survey respondents will get turned off and won’t answer the entire survey.
4. Send the survey to your mailing list or post it in a Linked In group, or place it on your website.
5. Compile the results.
6. Write a press release
7. Sent it to the media.

If you follow this tactic, you just might find you are quoted more often by reporters, rank higher in the search engines and have more new visitors coming o your website!

Dan Janal is a very successful entrepreneur, professional speaker and marketing coach who helps clients build their businesses by improving their strategy for using publicity, marketing, Internet marketing, e-commerce and sales. To see how you can improve your business, go to

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