If I were trapped in a mine, thousands of feet underground for more than two months, I don’t think my first thought would be “How can I get media training.”

Then, again, I wasn’t trapped in a mine with the world looking on with wonder and pathos. The miners who were living in horror, apparently, were thinking several media steps ahead of me.



According to the Toronto Star, the miners asked for and received media training so they can sell their story – er should I have written “tell” their story instead? Ooops. Freudian slip.

“With as many as 2,000 journalists waiting for them on the surface, the first thing they asked for was media training,” the paper reported.

Movie deals, book deals, TV interviews and the like are all in the offing for these tragic heroes. I wish them the best. No one should have to through the troubles they’ve seen.

I guess this shows how media-centric the entire world has become. Everyone wants their 15 minutes of fame, make a killing and ride off to the sunset. New thought. No one wants 15 minutes of fame any more. They want their entire lives broadcast on TV or YouTube or Facebook for the world to see and for them to monetize.

I just hope no TV producer thinks of a Realty TV show where 33 people are forced to live in a collapsed mine and vote one person off each week. There’s a saying about life imitating art.

If you need media training to turn your big disaster into a winning moment, send me an email and I’ll put you in touch with one of my many friends who do this work.