Chilean Miner's Choice: Hot Bath or Media Training?

//Chilean Miner's Choice: Hot Bath or Media Training?

Chilean Miner's Choice: Hot Bath or Media Training?

If I were trapped in a mine, thousands of feet underground for more than two months, I don’t think my first thought would be “How can I get media training.”

Then, again, I wasn’t trapped in a mine with the world looking on with wonder and pathos. The miners who were living in horror, apparently, were thinking several media steps ahead of me.



According to the Toronto Star, the miners asked for and received media training so they can sell their story – er should I have written “tell” their story instead? Ooops. Freudian slip.

“With as many as 2,000 journalists waiting for them on the surface, the first thing they asked for was media training,” the paper reported.

Movie deals, book deals, TV interviews and the like are all in the offing for these tragic heroes. I wish them the best. No one should have to through the troubles they’ve seen.

I guess this shows how media-centric the entire world has become. Everyone wants their 15 minutes of fame, make a killing and ride off to the sunset. New thought. No one wants 15 minutes of fame any more. They want their entire lives broadcast on TV or YouTube or Facebook for the world to see and for them to monetize.

I just hope no TV producer thinks of a Realty TV show where 33 people are forced to live in a collapsed mine and vote one person off each week. There’s a saying about life imitating art.

If you need media training to turn your big disaster into a winning moment, send me an email and I’ll put you in touch with one of my many friends who do this work.

By |2016-11-28T23:38:22+00:00October 13th, 2010|Publicity|1 Comment

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to

One Comment

  1. Tim Grant October 14, 2010 at 8:17 am - Reply

    To be honest, Survivor: Underground, may be an idea… and if some celebrities end up in landslides/cave-ins, well… nothing of value was lost.

    These miners have obviously shown some real acumen in this decision, I don’t believe “selling out” is a bad thing, if you can get away with it. =)

    Reality TV is running out of ideas, maybe they need to up the anté…
    (for the recod I don’t watch TV but I have to hear about it from my friends and colleagues constantly -_-)

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