Keeping customers is the key to growing your business. After all, everyone knows that it is less expensive to keep a customer than to market to find a new customer. Yet, many businesses fail to understand or follow through on this concept. Remember, your current customer is one click away from being seduced by one [...]
Are You Taking on New Clients? Have you seen this subject line in an email? I’m betting you have. I’ve gotten a dozen messages from colleagues with the same message. No. It isn’t spam. It’s from a company called Referral Key They let you post a profile of your business and identify the types of [...]
A well-known speaker shared his story recently and I think it bears repeating. He created a topic that hadn’t existed before. He was on fire with new business. Other speakers saw what he was doing and offered the same topic – at a lower price. Meeting planners hired him and them. After several years, the [...]
I was watching the football games on Sunday when halftime hit. Of course that was the cue to get a snack and head to the bathroom. It dawned on me; who invented halftime? After all, baseball doesn't have a halftime. And baseball is America's oldest sport. Think about it. They could have used the baseball [...]
Teleseminar: "Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!"
If your bio reads like wallpaper instead of wow, this teleseminar is for you! Join me and Nancy Juetten for a FREE, one-time teleseminar Date: Thursday, September 23, 2010 Time: 10 a.m. PST "Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!" Click here to register: http://ow.ly/2HEWG * [...]
Kids today don't know who Colonel Sanders Is! Horrors! Don't schools teach kids anything anymore? I mean how can an entire generation of kids not know the founder of Kentucky Fried Chicken and an icon to many generations of adults? Well, it is easy, it turns out, to lose your brand. First step: Drop your [...]
How many times have you received messages from companies that were doing things for “your convenience” when in reality it was for their convenience? I might not mind them doing it, but they should be honest.
What would happen if you ran an ad on Google and everyone clicked on it? Would you be thrilled that so many people wanted to know about your service? Or would be shocked at the size of the bill and your inability to handle so many requests for information so quickly? Maybe both.
Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!
Promoting Your Non-Profit Using Marketing to Help Your Organization Succeed in a Turbulent Time, By Linda Popky
Question: Who is the intended audience? Answer: Promoting Your Non-Profit is a workbook targeted to professionals and volunteers in non-profit organizations and associations who'd like to understand how to better promote and market their organizations. The book is valuable for both local groups and those operating as part of a large national or international network. [...]