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Teleseminar: “Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!”

September 21, 2010 By Leave a Comment

If your bio reads like wallpaper instead of wow, this teleseminar is for you!

Join me and Nancy Juetten for a FREE, one-time teleseminar

Date: Thursday, September 23, 2010  Time: 10 a.m. PST

“Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!”

Click here to register:

http://ow.ly/2HEWG

* Are you frustrated that you can’t seem to find the time to focus on or organize a good bio or speaker sheet for your important work in the world?
* Have you reinvented what you do so much over the last two years to survive the down economy that your ideal clients don’t recognize your offerings today, and you don’t either?

* Do you fear that your writing abilities and storytelling talents aren’t up to snuff?
* Do you struggle with self promotion?
* And perhaps the even more important question to ask right now is this one:
What is is costing you in lost new opportunities NOT to have a winning bio ready and working hard for you and your growing business right now?

Nancy Juetten

During this interview hosted by Dan Janal, Nancy Juetten will share some of the biggest bio writing blunders business owners make that stand in their way of attracting quality leads and prestigious media interview opportunities.
You’ll walk away from this call with powerful “aha” insights that you can apply immediately to help you save valuable time preparing for media interviews, set the stage for you to delight broadcast media producers, while making your bio read better so the right people will notice and act.
Here’s what you will learn:

* The four essential elements every bio should showcase
* Why one-size-fits-all bios rarely fit all situations
* Why every radio host wants from from you
* What every event emcee wants from you that serves your interests just as much as his!
* The biggest time savers you gain by getting your bio in great shape now
* How to set yourself apart from every other expert and why you must begin right now!
Most importantly, by the end of the call, you’ll be fired up and ready to take action transform your boring, boilerplate, and bland bio to the rock star status of which you and your expertise are so worthy.
Whether you need to attract new clients, invite media attention for your winning ways, or all of the above, you’ll gain at least 3 BIG insights and practical actions you can use immediately to make your bios for the web, your speaker sheet, and your social networking profiles better immediately.
Don’t miss this timely and engaging opportunity to learn how to build YOUR buzz and invite the opportunities to share your message with the world.

Click this link to register:
http://ow.ly/2HEWG

This call will be recorded. You will be sent a link to listen to the recording if you register.
Register here:
http://ow.ly/2HEWG

If you’d like to learn more about Nancy and her products, click here:

Filed Under: publicity Tagged With: , ,

How To Lose Your Brand Identity in Three Easy Steps

September 9, 2010 By Leave a Comment

Kids today don’t know who Colonel Sanders Is!

Horrors!

Don’t schools teach kids anything anymore?

I mean how can an entire generation of kids not know the founder of Kentucky Fried Chicken and an icon to many generations of adults?

Well, it is easy, it turns out, to lose your brand.

First step: Drop your brand assets, like the good colonel. If people don’t see him, they won’t get to know him. Repeat for many years and you’ll have young consumers who don’t know and don’t care.

Second Step: Change the image of the colonel from a clearly defined picture to a vague ink drawing that could be anyone. That way the image won’t be distinct and remembered.

Third Step: Change the name of the company from Kentucky Fried Chicken to a bunch of meaningless letters like KFC, which might be a nice segue for the market that remembers you but is completely meaningless and emotionless to the new generation.

There you have it. How to lose your brand in three easy steps!

KFC says it will re-introduce the Colonel in its ads. Let’s see how that goes.

I wonder what Speedy Alka Seltzer, the Jolly Green Giant and Mr Peanut would say.

Dan Janal is a very successful entrepreneur, professional speaker and marketing coach who helps clients build their businesses by improving their strategy for using publicity, marketing, Internet marketing, e-commerce and sales. To see how you can improve your business, go to http://www.prleadsplus.com

This article can be reprinted on your website.

Filed Under: branding Tagged With: ,

How to use publicity to boost your webinar sales

August 19, 2009 By Leave a Comment

 


Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!

  1. Write a press release and send it to reporters who cover your topic. There are many trade publications  - online and in print – that print notices of events. The press release should contain the essential information of your webinar, including:
    1. Title
    2. Date and time (include time zones!)
    3. The cost of the webinar. If it is free, say so. That’s always good!
    4. What topics will be discussed
    5. Who the appropriate audience is (perhaps by skill level, i.e. beginner, intermediate or advanced)
    6. How to register. List your website sales letter. Don’t list the front page of your web site. They might not find the link to register.
    7. Contact information, including your phone number, email and website
    8. Send this via email about a month before your event to online publications and blogs. Send this via email to print reporters about four months before the event. For a list of reporters, go to www.BullsEyePublicity.com They have a database of more than 50,000 reporters in every vertical market you can think of. They are always looking for a good story to write about!

 

Filed Under: authors, book marketing, book publicity, conference, free publicity, General Advice, presentation tips Tagged With: , , , ,