PR LEADS General Advice

My business coach Mark LeBlanc is coming to Minneapolis to do a special public seminar. I recommend this seminar highly. If you live near Minneapolis, take the day off and com e here Mark speak -- or attend one of his achievers Circles weekends. It literally changed my business for the better -- exponentially. If [...]

Newspaper readers give the same amount of credibility to letters to the editor as they give to news articles and opinion pieces!That's the finding of Robert Smith, the most inventive PR guy I know. And he should know.He wrote a letter to the editor of USA TODAY, which was published, and read by a prospect [...]

Here's an excerpt from a PR LEAD I received from a reporter: "We're looking for women between the ages of 35 to late 50s who suffered for years from the following: 1) celiac disease; 2) lupus; or 3) mold in her home (the more debilitating her condition, the better the story) and today is in [...]

A new client asked this question the other day and I broke out laughing!No, there aren't any laws that force reporters to do anything. In fact, the First Amendment specifically prohibits Congress from making any laws that have anything to do with free speech!Also, most publications don't employ fact checkers, so don't expect a call [...]

Larry writes:One radio program has asked for two copies of my book to look over. I take that as a foot in the door. How long should I wait before following up with an inquiry?Congratulations, Larry. Any time reporters ask for your materials, that's a good sign. I'd suggest you call or email them as [...]

When you hit the road for speaking engagement or vacation, you need to let the press know how to get in touch with you. No, I'm not suggesting you contact them with your itinerary every time you go the Winn-Dixie!Instead, revise your phone answering message to let reporters know how they can reach you. Also, [...]

I just received this message from the Book Expo people to get their best seminars as MP3 or podcasts! Congratulations to Book Expo for making this great content available to everyone1Here's their message:f you weren't able to attend BookExpo America 2006 in Washington DC this year, we now have a valuable FREE service from the [...]

Are you tired of paying high fees just so you can accept credit cards online? I've found an honest vendor who will share all his secrets about how to get the best rates possible to accept credit cards for your books and information products, as well as your professional services. He processes the cards for [...]

The New York Times opened the cloak on how stories are created in an article on May 7, 2006 on page 12 of the Week in Review Section (you might have to subscribe to the online edition to get access to this article).Public Editor Byron Calame reviewed the newspaper on April 16 and asked the [...]

Everyone's talking about how great Google's AdWords program is. That's the best pay-per-click advertising program on the web. It's a great model: You pay for an ad and it appears on the screen when someone is searching for that product or service! But you only pay when someone clicks on the ad. So you can [...]