When you hit the road for speaking engagement or vacation, you need to let the press know how to get in touch with you.
No, I’m not suggesting you contact them with your itinerary every time you go the Winn-Dixie!
Instead, revise your phone answering message to let reporters know how they can reach you. Also, update your outgoing e-mail “vacation” message to read:
Here’s an example one of my PR LEADERS sent me:
Thanks for contacting me. Our offices will be closed until Monday, June 5. We will not be returning email until that time.
If you’re a member of the press on deadline, or if you need to speak with me immediately, please call my cell phone at 123-456-7890. If I am tied up, I’ll get back to you as quickly as possible.
Your patience is appreciated. Thanks!
This tip might help you get the interview that might otherwise get away!
When you are on the road, you might want to build in a book signing at a book store. You might want to learn how to increase your sales in that venue. We did a teleseminar with several experts who can show you how to make the most of your time on the road in a CD entitled, “Secrets to Profiting From Book Tours and Signings.” For more info, click here
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