Newspaper readers give the same amount of credibility to letters to the editor as they give to news articles and opinion pieces!
That’s the finding of Robert Smith, the most inventive PR guy I know. And he should know.
He wrote a letter to the editor of USA TODAY, which was published, and read by a prospect who became a client with a $3,000 fee! And it took just 2-3 phone calls and letters to cement the deal! Why was it so easy? Because Robert had incredible credibility from the letter printed in USA TODAY!
“The prospect kept referring to my ‘article’ in USA TODAY,” says Robert.
I interviewed Robert recently on how to write letters to the editor to get free publicity in your local newspapers (no, you don’t have to be a national celebrity to get quoted), as well as authors who have gotten letters published in national publications like Forbes!
A few of his tips:
– Be controversial. Feel free to disagree with trends.
– Be fast. Nothing is more boring than old news.
– Read everything so you know what is topical. Then you’ll know what to write about.
Robert maintains on-going Letters to the Editor program for his clients on a monthly basis as incredibly reasonable rates.
$30 just covers your local city (daily and weeklies)
$50 covers your entire state. (dailies and weeklies)
$100 covers all 50 states (dailies and weeklies)
I’d suggest you give him a call at (815)633-3375 and see if you’d be a good fit for him and his staff who stay on top of current events, and find news angles that would be irresistible to editors!
If you’d rather do the work yourself, you’re in luck. We recorded the session so you can get step-by-step directions via CD or you can get instant access by downloading the transcript of this session.
You’ll also learn how to get your letter to the top of pile
– Why editors want to print your letters
– How to avoid the 3 deadliest mistakes most people make
– And much, much more.
“Robert has answered all of my questions and then some. Thank you!”
Jennifer Selby Long
Founder and Principal
Click here to order the transcript for just $10.
Click here to order the CD for just $29.95
Your Fearless PR LEADER
PR LEADS Expert Resource Network