Branding

Not All Publicity Is Good Publicity

Have you ever gone to Facebook to look for the ads? Have you ever clicked on an ad? I’m not sure I’ve ever clicked on an ad, but I do know that they know who I am. Nearly every ad I see is related to publicity. They know I’m a PR guy, not a dance [...]

Not All Publicity Is Good PublicityDan Janal2016-11-28T23:38:17+00:00

Using Humor to Get Free Publicity

A PR expert, a rabbi and a minister go into a bar… That could be the start of a joke, but it is the start of this article on when and how to use humor in your publicity. There is a time and a place for just about anything and humor can be [...]

Using Humor to Get Free PublicityDan Janal2016-11-28T23:38:17+00:00

Publicity Expert Dan Janal Featured on Cover of Insights Magazine

I'm on the cover of Insights Magazine! Check it out at http://getei.com/DanGift.html It gave me an opportunity to share my success secrets. Part of the cover story arrangement was allowing me to give all of my friends access to this outstanding 60-page issue with my compliments. Check out this great gift of [...]

Publicity Expert Dan Janal Featured on Cover of Insights MagazineDan Janal2016-11-28T23:38:17+00:00

Infographics Tell Your Story to the Media and Clients

If a picture can tell a thousand words, then an infographic can tell 10,000 words. If you haven’t seen the term before, an infographic is the visual display of numeric information. USA TODAY has been using infographics for years as they show results of polls or sales trends or housing sales and the like. In [...]

Infographics Tell Your Story to the Media and ClientsDan Janal2016-11-28T23:38:18+00:00

The Power of Branding

If you have a good brand, you can get away with a lot. Case in point, I was speaking in Nashville recently and decided to catch a concert at the Grand Ole Opry. The featured act was Marshall Tucker, the southern rock group that had a few superb songs in the ‘70’s. Unfortunately, their lead [...]

The Power of BrandingDan Janal2016-11-28T23:38:18+00:00

Branding: US Post Office: The Beginning of the End

When I was a kid, every comedian had a standard joke about the post office and the punch line was that a letter sent 27 years ago arrived today. The post office used to be massively inefficient. Now, the USPS is a model of efficiency. Mail can reach its destination the very next day. Most [...]

Branding: US Post Office: The Beginning of the EndDan Janal2016-11-28T23:38:18+00:00

Connect with Your Fans If You Want to Sell Books

Four young authors are selling lots of books and are inspiring a lot of people at the 21st Century Book Marketing Conference, including me! They are selling lots of books and their stories are all different. Rick German, a coach and author of “Monetize Your Passion” says he networked like mad with other authors in [...]

Connect with Your Fans If You Want to Sell BooksDan Janal2011-10-16T17:24:59+00:00

Book Cover Design: Is this the most minimalist book cover ever?

If you've ever sweated over the design of your book cover, or if you've paid a small fortune to a book cover designer to get it "just right" then you might not appreciate this book cover for "How Literature Works: 50 Key Concepts," by John Sutherland. It is published by Oxford University Press. Maybe when [...]

Book Cover Design: Is this the most minimalist book cover ever?Dan Janal2016-11-28T23:38:18+00:00

Media Relations: How International Companies Can Improve Relations with US Media

Many international companies talk themselves out of getting publicity in the US. That’s unfortunate because a lot of their concerns are incorrect fallacies. Here are several ways international companies can build bridges with the US media to get publicity to build their businesses. 1. Time barrier – Let reporters know when you will be available [...]

Media Relations: How International Companies Can Improve Relations with US MediaDan Janal2016-11-28T23:38:19+00:00

Social media tactics that work: Publicity Thought Leader Dan Janal offers tips for consultants, authors, speakers and coaches

Social media tactics that work: Publicity Thought Leader Dan Janal offers tips for consultants, authors, speakers and coachesDan Janal2016-11-28T23:38:19+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity