Publicity Tactics: How to Become a Respected Name in Your Industry So You Can Get More Clients

If you’re like most consultants, the biggest problem you have when talking to new clients is to answer the question, “Why should I hire you instead of Katherine?” And if you are like most consultants, you’ll point to your college degrees and rattle off the names of your clients. The trouble is, most consultants can [...]

Infographics Tell Your Story to the Media and Clients

If a picture can tell a thousand words, then an infographic can tell 10,000 words. If you haven’t seen the term before, an infographic is the visual display of numeric information. USA TODAY has been using infographics for years as they show results of polls or sales trends or housing sales and the like. In [...]

By |2016-11-28T23:38:18+00:00January 11th, 2012|Branding|0 Comments

The Power of Branding

If you have a good brand, you can get away with a lot. Case in point, I was speaking in Nashville recently and decided to catch a concert at the Grand Ole Opry. The featured act was Marshall Tucker, the southern rock group that had a few superb songs in the ‘70’s. Unfortunately, their lead [...]

By |2016-11-28T23:38:18+00:00December 8th, 2011|Branding, Coaching, Publicity|0 Comments

Book Cover Design: Is this the most minimalist book cover ever?

If you've ever sweated over the design of your book cover, or if you've paid a small fortune to a book cover designer to get it "just right" then you might not appreciate this book cover for "How Literature Works: 50 Key Concepts," by John Sutherland. It is published by Oxford University Press. Maybe when [...]

By |2016-11-28T23:38:18+00:00September 22nd, 2011|Book marketing, Book publicity, Book publishing, Branding|0 Comments

Media Relations: How International Companies Can Improve Relations with US Media

Many international companies talk themselves out of getting publicity in the US. That’s unfortunate because a lot of their concerns are incorrect fallacies. Here are several ways international companies can build bridges with the US media to get publicity to build their businesses. 1.     Time barrier – Let reporters know when you will be available [...]

By |2016-11-28T23:38:19+00:00September 6th, 2011|Branding, Internet marketing, Publicity, working smarter|0 Comments

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