Publicity Tactic: Are Your Biggest Competitors Really Your Best Friends?

My article on Publicity Ethics last week really struck a chord. I received many “good job” messages and only a handful of unsubs. Vijay asked a good question. Could I provide examples of “co-opetition” the word that means how to work with your competitors? Some of my best friends are “competitors.” That is, we all [...]

How to Attract High-Paying Clients for Independent Professionals and Consultants

By Henry DeVries New Client Marketing Institute email: web: Time to read this article: three minutes.   In this guest blog post: How to Attract Clients by Typing and Talking Learn insider secrets on how to turn your expertise into clients If you are an independent professional or consultant, what should [...]

By |2016-11-28T23:38:19+00:00July 25th, 2011|Branding, Internet marketing, Marketing|1 Comment

Publicity Ethics: PR Thought Leader Dan Janal Debates Dealing with Competitors

Someone on Quora posted this question: “What are some of the more popular techniques used by companies to discredit their competitors?” I replied: “Your question is wrong on so many levels. Don't even think it. Karma will get you every time. And if Karma doesn't bite you on your butt, some hacker will definitely find [...]

By |2016-11-28T23:38:21+00:00July 11th, 2011|Branding, Coaching, consulting, ethics, Speaking|3 Comments

Intuition Author Credits PR LEADS with Landing New Book Contract

Intuition author Lynn Robinson credited the PR LEADS publicity service with helping her get a book contract. “I just signed a contract with Jossey Bass (a division of Wiley & Sons) to revise and update my first book, ‘Divine Intuition: Your Guide to Creating a Life You Love.' The fact that I'd received so much media attention was one of the factors that sealed the deal!” she said.

What’s the Story about Stories?

When it comes to story tellers, Patricia Fripp would be on any meeting planner’s short list. Now, storytelling is all the rage. I interviewed Ms. Fripp recently on how to use stories to leave a lasting impression on your audiences. She is doing a three-day coaching session on this topic. For info click here: [...]

By |2016-11-28T23:38:21+00:00March 28th, 2011|Branding, Speaking|0 Comments

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