My article on Publicity Ethics last week really struck a chord. I received many “good job” messages and only a handful of unsubs. Vijay asked a good question. Could I provide examples of “co-opetition” the word that means how to work with your competitors? Some of my best friends are “competitors.” That is, we all [...]
I need to do a better job of telling my story and I need your help. If you’ve gotten work, a book contract, a speech or any other result from the publicity you’ve received through PR LEADS, then I’d like to help you promote your success story!
By Henry DeVries New Client Marketing Institute email: firstname.lastname@example.org web: http://www.newclientmarketing.com Time to read this article: three minutes. In this guest blog post: How to Attract Clients by Typing and Talking Learn insider secrets on how to turn your expertise into clients If you are an independent professional or consultant, what should [...]
Is social media marketing effective? One guru I follow says social media isn’t effective. Then I realized the folly in the question and in his answer. His answer was a one-size fits all answer. That's really not the case. I've been impressed by big companies that have used SM to do a great job with [...]
Someone on Quora posted this question: “What are some of the more popular techniques used by companies to discredit their competitors?” I replied: “Your question is wrong on so many levels. Don't even think it. Karma will get you every time. And if Karma doesn't bite you on your butt, some hacker will definitely find [...]
Intuition author Lynn Robinson credited the PR LEADS publicity service with helping her get a book contract. “I just signed a contract with Jossey Bass (a division of Wiley & Sons) to revise and update my first book, ‘Divine Intuition: Your Guide to Creating a Life You Love.' The fact that I'd received so much media attention was one of the factors that sealed the deal!” she said.
When it comes to story tellers, Patricia Fripp would be on any meeting planner’s short list. Now, storytelling is all the rage. I interviewed Ms. Fripp recently on how to use stories to leave a lasting impression on your audiences. She is doing a three-day coaching session on this topic. For info click here: http://www.fripp.com/getcoachedtospeak.html [...]
A well-known speaker shared his story recently and I think it bears repeating. He created a topic that hadn’t existed before. He was on fire with new business. Other speakers saw what he was doing and offered the same topic – at a lower price. Meeting planners hired him and them. After several years, the [...]
When you write an ezine, be sure to post the article to your blog. Google could index it and it could rank high in their results. I can't guarantee that will happen to you, but it does happen when I do it. Here's proof.