Book Reviews

Make It Happen! Live Out Your Personal Brand, By Justin C. Honaman

Question: Who is the intended audience? Answer: The Target Audience for this book spans a number of consumer demographic groups and spans multiple distribution channels. Key audience targets include: . Male business professionals; self-help readers; 20-40 years old . Female business professionals; self-help readers; 20-40 years old . Readers of leadership development books . Readers [...]

Make It Happen! Live Out Your Personal Brand, By Justin C. HonamanDan Janal2016-11-28T23:38:26+00:00

All Men Are Cremated Equal: My 77 Blind Dates, By Elizabeth Fournier

Question: Who is the intended audience? Answer: All Men Are Cremated Equal: My 77 Blind Dates is written for men and women who are looking to find a mate. This book speaks to both sexes and relays an inside view on the workings of a marriage-minded female. All women looking for Mr. Right should read [...]

All Men Are Cremated Equal: My 77 Blind Dates, By Elizabeth FournierDan Janal2016-11-28T23:38:27+00:00

Franchise: Freedom Or Fantasy? How To Know If A Franchise Is Right For You After Your Corporate Career, By: Mitchell York, PCC

Question: Who is the intended audience? Answer: Successful corporate executives who, after 10-30 years in the business world, believe they may be ready to do something on their own but aren't sure if they have "the right stuff" at the right time and want to find out. Q: What is the book about? A: As [...]

Franchise: Freedom Or Fantasy? How To Know If A Franchise Is Right For You After Your Corporate Career, By: Mitchell York, PCCDan Janal2016-11-28T23:38:27+00:00

The Secret Life Of The Corporate Jester: A Fresh Perspective On Organizational Leadership, Culture And Behavior, By Dave Riveness

Question: Who is the intended audience? Answer: Organizational leaders at every level within an organization, particularly those with the accountability for culture (HR professionals)., That said, the perspective and behaviors of a jester can be understood and adopted by anyone regardless of their organization, role or position. Those who apply what they learn from this book can wield [...]

The Secret Life Of The Corporate Jester: A Fresh Perspective On Organizational Leadership, Culture And Behavior, By Dave RivenessDan Janal2016-11-28T23:38:27+00:00

Negotiation Rules! A Practical Approach To Big Deal Negotiations, By Jeanette Nyden, JD

Q: What is the book about? A: Getting a good deal got a whole lot more difficult with the recession. Customers are demanding that they get a better deal from you. But, you also have to negotiate a good deal for your company. Strong negotiation skills are a must to survive this economy intact, but [...]

Negotiation Rules! A Practical Approach To Big Deal Negotiations, By Jeanette Nyden, JDDan Janal2016-11-28T23:38:27+00:00

The Secret to Incentive Program Success: Incentive ROI that makes bean counters smile! By Robert S. Dawson, CITE, (Author) and Roger S. Peterson, (Contributor)

Question: Who is the intended audience? Answer: This book is intended for both buyers and sellers of tangible non-cash incentive programs. Sales and marketing executives that have struggled to have their incentive budgets “approved” will love this book. Incentive companies that have suffered from the AIG effect will love this book. Q: What is the [...]

The Secret to Incentive Program Success: Incentive ROI that makes bean counters smile! By Robert S. Dawson, CITE, (Author) and Roger S. Peterson, (Contributor)Dan Janal2016-11-28T23:38:27+00:00

Paving It Forward, By Elisabeth Fayt

Question: Who is the intended audience? Answer: This is a self-help book that caters to people who are interested in the Law of Attraction or are wanting to live a more positive life. It reaches both a business audience as well as a personal audience. Stories and examples make both reference to the corporate fast lane [...]

Paving It Forward, By Elisabeth FaytDan Janal2016-11-28T23:38:27+00:00

Stick Out Your Balance Sheet and Cough: Best Practices for Long-Term Business Health, By Gary W. Patterson

Question: Who is the intended audience? Answer: Anyone who wants to understand more about risk in their life or business, including business owners, managers, executives, and employees who want to know more about the risks to their jobs if their company is endangering jobs by not balancing risk taken and reasonably projectable rewards obtainable. Q: [...]

Stick Out Your Balance Sheet and Cough: Best Practices for Long-Term Business Health, By Gary W. PattersonDan Janal2016-11-28T23:38:27+00:00

Promoting Your Non-Profit Using Marketing to Help Your Organization Succeed in a Turbulent Time, By Linda Popky

Question: Who is the intended audience? Answer: Promoting Your Non-Profit is a workbook targeted to professionals and volunteers in non-profit organizations and associations who'd like to understand how to better promote and market their organizations. The book is valuable for both local groups and those operating as part of a large national or international network. [...]

Promoting Your Non-Profit Using Marketing to Help Your Organization Succeed in a Turbulent Time, By Linda PopkyDan Janal2016-11-28T23:38:27+00:00

No Limits: How I escaped the clutches of Corporate America to live the self-employed life of my dreams, By Sara Morgan

Question: Who is the intended audience? Answer: This book is intended for frustrated professionals fed up with life in Corporate America. This could be a young person just entering the job market, or a seasoned veteran who has been around the block a few times. Either way, the person longs for something more in their [...]

No Limits: How I escaped the clutches of Corporate America to live the self-employed life of my dreams, By Sara MorganDan Janal2016-11-28T23:38:27+00:00

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