Question: Who is the intended audience?
Answer: The Target Audience for this book spans a number of consumer demographic groups and spans multiple distribution channels.  Key audience targets include:

. Male business professionals; self-help readers; 20-40 years old
. Female business professionals; self-help readers; 20-40 years old
. Readers of leadership development books
. Readers of books on personal branding
. Faith-based organizations and readers interested in the faith / positive life foundation book elements

Q: What is the book about?

A: Do you make things happen? Are you an authentic leader? Are you able to define your personal brand? How do you live out your personal brand each day?

Life experiences combined with your own interpersonal traits, collectively emote a personal brand – something nebulous yet completely comprehendible. A concept that when understood, is powerful in both personal and professional endeavors. Hence the purpose of this book.

The book chapters depict many life lessons, words of advice and a few stories that tie directly to a personal brand model – the Live It Out (LIO) model. Key messages within the book link to one of the cornerstone focus areas within the model including Self, Faith, Community, Family, Work/Career, and Outside Influences.

Q: Why are you the best person to write this book?
A: First, my experience working across more than 30 large and small corporations both in the management consulting industry and at Coca-Cola Customer Business Solutions.  Second, I am “making things happen” – writing this book, releasing my first country music album, working on my next album, etc. – while many others just talk about their dreams, passions, and interests without taking the step to live it out.  Finally, I have a unique perspective with a blend of the professional world and the artistic world of singing / songwriting and writing.

Q: How is this book different from other books on this topic?
A: Make It Happen! offers a new, fresh approach to authentic leadership from the perspective of living out your core values and learning from everyday life experiences.

Q: Anything else we should know about this book?
A: A little about me!  Justin Honaman is a strategic business process and technology professional with a background in marketing and business intelligence. Justin released Make It Happen! Live Out Your Personal Brand – a book on authentic leadership and personal branding – in Q1, 2009.  In addition to his writing endeavors, Justin is also a singer-songwriter of Country and Contemporary Christian music. Justin holds an Industrial Engineering degree from Georgia Tech and an MBA from Auburn University. Justin lives in Atlanta, Georgia. Learn more at