Q: What is the book about?
A: Getting a good deal got a whole lot more difficult with the recession. Customers are demanding that they get a better deal from you. But, you also have to negotiate a good deal for your company. Strong negotiation skills are a must to survive this economy intact, but very few sales people are great negotiators. Negotiation Rules! offers a practical approach for sales people and small business executives who must provide a good deal to their customers while also meeting their own profit margins.
Q: Why are you the best person to write this book?
A: Having negotiated a variety of deals as an attorney and professional mediator I saw what worked and what didn’t work at the bargaining table. Mediation is the perfect vehicle for seeing successful negotiation techniques in action. When I began training and coaching my clients, they all had tremendous success negotiating deals using the techniques that I used as a professional mediator. I began collecting their success stories to share with others, and Negotiation Rules! was created.
Q: How is this book different from other books on this topic?
A: Negotiation Rules! is a practical guide for the real world deal. It is packed with success stories from real clients facing real challenges. There are no gimmicks in this book; just down to earth techniques that successful negotiators use to land terrific deals. Negotiation Rules! is laid out in an easy to read style. It can be read from cover to cover or by choosing the one chapter that answers your pressing question.
Q: Is there anything else we should know about this book?
A: Chapter 4 Negotiating Money Diagrams and Chapter 12 Planning Worksheets are available for free by visiting the shopping cart at www.jnyden.com.