2011 Archives

Connect with Your Fans If You Want to Sell Books

Four young authors are selling lots of books and are inspiring a lot of people at the 21st Century Book Marketing Conference, including me! They are selling lots of books and their stories are all different. Rick German, a coach and author of “Monetize Your Passion” says he networked like mad with other authors in [...]

Connect with Your Fans If You Want to Sell BooksDan Janal2011-10-16T17:24:59+00:00

How Arielle Ford Made Her Book a Best Seller-And You Can Too

Arielle Ford, the force behind the 21st Century Book Marketing Conference is a best-selling author in her own right. Here are a few tips she shared with the 300 or so attendees she used to promote “The Soulmate Secret:” 1. Start promoting early. She built her website six months before the book launch. [...]

How Arielle Ford Made Her Book a Best Seller-And You Can TooDan Janal2016-11-28T23:38:18+00:00

Book Cover Design: Is this the most minimalist book cover ever?

If you've ever sweated over the design of your book cover, or if you've paid a small fortune to a book cover designer to get it "just right" then you might not appreciate this book cover for "How Literature Works: 50 Key Concepts," by John Sutherland. It is published by Oxford University Press. Maybe when [...]

Book Cover Design: Is this the most minimalist book cover ever?Dan Janal2016-11-28T23:38:18+00:00

What makes for a great Facebook page for small business?

Social Media Examiner listed its top 10 small businesses pages. What do they top one have in common? They look like magazine ads. They are beautifully composed. They are inviting. They are colorful. The usually feature people. Those are the ones I liked. Other winners looked like web pages or Facebook pages. To me, those [...]

What makes for a great Facebook page for small business?Dan Janal2016-11-28T23:38:18+00:00

Media Relations: How International Companies Can Improve Relations with US Media

Many international companies talk themselves out of getting publicity in the US. That’s unfortunate because a lot of their concerns are incorrect fallacies. Here are several ways international companies can build bridges with the US media to get publicity to build their businesses. 1. Time barrier – Let reporters know when you will be available [...]

Media Relations: How International Companies Can Improve Relations with US MediaDan Janal2016-11-28T23:38:19+00:00

Publicity Tactics: How to pitch the media effectively

By Jeremy Porter Journalistics Smile and dial gets a bad rep. I rarely hear the term used in a positively. You should know by now that I’m against annoying journalists, whether through PR spam or telemarkety phone pitches. If you’ve got a good story to pitch, and you need to score some coverage fast, the [...]

Publicity Tactics: How to pitch the media effectivelyDan Janal2016-11-28T23:38:19+00:00

Is Tim Ferris the Next Tony Robbins?

Tim Ferriss of “4-Hour” brand fame was called “the wildly popular self-help guru for young men” by the New York Times today (August 17, 2011) in an article which reported that Amazon will publish his next book, “The 4-Hour Chef.” The New York Times does not bestow honors like this lightly. Congratulations to [...]

Is Tim Ferris the Next Tony Robbins?Dan Janal2016-11-28T23:38:19+00:00

Social media tactics that work: Publicity Thought Leader Dan Janal offers tips for consultants, authors, speakers and coaches

Social media tactics that work: Publicity Thought Leader Dan Janal offers tips for consultants, authors, speakers and coachesDan Janal2016-11-28T23:38:19+00:00

Publicity Tactic: Are Your Biggest Competitors Really Your Best Friends?

My article on Publicity Ethics last week really struck a chord. I received many “good job” messages and only a handful of unsubs. Vijay asked a good question. Could I provide examples of “co-opetition” the word that means how to work with your competitors? Some of my best friends are “competitors.” That is, we all [...]

Publicity Tactic: Are Your Biggest Competitors Really Your Best Friends?Dan Janal2016-11-28T23:38:19+00:00

5 Ways To Improve Your Marketing Today

By Alex Goldfayn http://www.TechnologyTailor.com Here are five actions you can take today to improve your marketing immediately: 1. Call one customer and ask what they love about your product most. Incorporate this into your message. 2. Write one paragraph about your newest product and cite no technical specifications or details. Focus strictly on [...]

5 Ways To Improve Your Marketing TodayDan Janal2016-11-28T23:38:19+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity

Yearly Archives: 2011

Targeted Queries To Save You Time

The Easier Way To Get Publicity