Publicity Tactics: How to pitch the media effectively
By Jeremy Porter
Smile and dial gets a bad rep. I rarely hear the term used in a positively. You should know by now that I’m against annoying journalists, whether through PR spam or telemarkety phone pitches. If you’ve got a good story to pitch, and you need to score some coverage fast, the phone is the only way to go.
“But wait…” you say, don’t journalists prefer phone as their #1 method of contact? Yes, journalists want to be pitched by email more than 80% of the time. Well of course they do. Most journalists view PR people as telemarketers, and the rest are lying. It’s much easier to click delete than reject somebody in person.
Read Jeremy’s excellent tips for getting results from reporters at:
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Dan Janal is Founder and President of PR LEADS Expert Resource Network.
USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups. He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS.
The San Francisco Chronicle called Dan Janal “an Email marketing expert.”
The LA Times called Dan Janal “an Internet marketing expert.”
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