I'm basking in the glow of a speaking job well done in Las Vegas at Alan Weiss' and Parricia Fripp's Odd Couple Seminar. How can I tell? Well, I attended Patricia Fripp’s Speaking School on Friday and spoke on Sunday by using a number of her very interesting and powerful techniques to tell stories, create content and bond with the audience. It must have worked because half the people in the room came up to me to give me their business cards – and half a dozen people left their business cards at my seat! That’s never happened before. And here’s the kicker – I didn’t try to sell anything. I just wanted to share ideas and teach them how to become thought leaders! You can read a number of my “keepers” from Patricia Fripp’s Speaking School.
Recently, I got a voicemail from a Realtor named Louie. I won’t use his last name since I didn’t speak to him or ask his permission. But don’t worry. This is not an embarrassing story. In fact, it is the story of a hero and a person I think I admire. Here’s the story. Louie [...]
Publicity consultant Dan Janal will share his latest research findings on how to optimize media releases so they appear higher on search engines at the Friday Wrap Conference in Las Vegas on May 9, 2011.
Google announced it has cracked down on “content farms” that are full of trivial articles that yield unsatisfying results. Their intent is pure: they want to get the best possible search results for their searchers – you and me. But their method is open to debate.
We met a famous Spanish actor today in the immersion section of the class. Juan Anillo spoke about his life as an actor and actively tried to get me to ask him questions in Spanish. He seemed like a very warm and personable fellow. I got his picture with me. I hope I can upload [...]
I was going to go to the Thyssen Bornesmisaz museum for an hour, but it was so good, I stayed for four hours! Travel writer Rick Steeves says it is a museum filled with major works by minor artists and minor works by major artists. There´s a lesson to be learned there. Think about it. Reasons it [...]
In building my business, I've found PRLeads very useful. Here's how I use it.
Some newspapers and magazines charge for reprints. Some don't. And some charge a small fortune. Here's a way to maximize articles without paying ridiculous prices for reprints.
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns.
This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses: