Publicity consultant Dan Janal will share his latest research findings on how to optimize media releases so they appear higher on search engines at the Friday Wrap Conference in Las Vegas on May 9, 2011.

The conference is sponsored by Alan Weiss, president of Summit Consulting Group and is open only to members of the Friday Wrap community. For information, go to

“I’m going to share my latest research on how to rise to the top of the search engines by writing news releases. I’m going to show, in depth, how to do keyword analysis with Google AdWords so press releases, articles and blogs have a better chance of appearing on the front page of Google,” said Janal, president and founder of PR LEADS Guaranteed Press Releases at

The results are stunningly surprising. For example, no one searches for “professional speaker.” The most searches are for “motivational business speaker” and “inspirational business speaker.” Lots of other cool things like “media releases” are searched for more than “press releases.” Those kinds of word choice decisions happen all the time. I’ll demo this with 1 or 2 hot seat audience members. It will cause many “aha” moments.”

Dan’s company offers guaranteed distribution in more than 40 top business publication web sites so you get the visibility and credibility you need to sell your services and attract new clients. Through his advice and guidance, his clients have been featured in nearly every major newspaper and magazine including the New York Times, Forbes, Fox Business and the Wall Street Journal.

About Dan Janal

Dan Janal is president and founder of PR LEADS PLUS, a public relations agency that helps small businesses, authors and coaches get the publicity they need to make more sales.

USA Today called Dan “a true cyberspace pioneer” because he wrote one of the first three books ever written about Internet marketing way back in 1994.

The Los Angeles Times called Dan “an internet marketing expert” because he consulted with companies like IBM, American Express and the Reader’s Digest.

Dan has been an in-demand speaker who has lectured everywhere from Beijing to Budapest, as well as across the U.S., Canada, Mexico and Brazil. He’s even taught at Berkeley and Stanford.

Dan has written six books for John Wiley & Sons and those books have been translated into six languages. He’s working on a new book about how to use the Internet for referrals so you can get new business. Dan believes that publicity and marketing should be about getting results.

Dan brings more than 25 years of public relations experience and expertise to you today. He was on the PR team that launched AOL. He was also involved in the launch of the CD-ROM player, GPS technology and the beginnings of the personal computer revolution.

Dan is one of the most respected teachers in public relations today and is one of the key thought leaders in this field because he was also an award-winning newspaper reporter and editor who interviewed President Gerald Ford and First Lady Barbara Bush.