Chances are you don’t have a clue as to how your site compares to your competitors. Now would be a good time to find out.
Here’s how to do a competitive marketing audit:
Go to compete.com to find out how many people are visiting your site, month by month. It’s free!
2. Type in the URLs of your competitors and see how you stack up against them. You’ll see numbers and graphs that show the comparison for several competitors that you designate.
3. Look at the keywords used to reach your site and their sites. You might want to put those keywords onto your site so you can get more visitors. See what works and copy it.
Go beyond compete.com to find great keywords to attract more visitors. Use a keyword tracking tool to find out what keywords people search for when they look to find someone like you. Google Ad Words has one. So does Keywordtracker.com Google is free and you’ll need to set up an account which is easy to do. Keywordtracker.com has a time-limited version for free.
Go back to compete.com to see what the top sites are doing–and what you aren’t doing– to rank high. Then edit your site to match what works.
6. Work with a marketing coach to help you get more visibility. I have openings for three new clients. Email me if you are interested and we’ll set up a no-risk phone appointment to see if this would be a good fit.
Dan Janal
Your Fearless PR LEADER
www.prleadsplus.com
dan@prleads.com
9 52-380-1554
Branding Like Lady Gaga
The music world is going goo goo over Lady Gaga. She’s the hottest act out there and there are branding lessons you need to know from her, even if you don’t follow her music.
Lady Gaga
She came from nowhere to become a headline act, top album on the charts, performance on American Idol and a meeting with the Queen of England. “I”m a fan,” she told the Queen. If you came from nowhere, you won’t end up nowhere, if you follow some of her blueprints.
How can you get so far, so fast? Here are three lessons learned.
1. Create a great name. She wasn’t born Lady Gaga. She created a name and an image. You can’t change your name, but I’ve seen many people start to use their first names only (if it is unique) or create a nickname or monicker, like “America’s Success Coach.” Be bold, not trite.
2. She has a gimmick. She never wears pants. No, she’s not naked, but she captures your imagination with “what will she wear next?” She pushes the envelope. In some ways, this is exactly what Liberace did with his sequined suits and what Elton John did with is costumes and eyeglasses. She picked up a gimmick that other performers used but added her own unique twist. You don’t need 50 different outfits. But find what makes you unique and show the world.
3. She’s not afraid to toot her own horn. Many professional service providers are afraid to do this. Sometimes its because of professional ethics, sometimes its because they are shy. Do what you can — like send out press releases and court the media – and you’ll probably eclipse everyone else in your field.
Follow these tips and maybe one day you’ll meet the Queen, or at least get a few new clients.
Do you need help with your branding? Give me a call or send me an email (dan @ prleads.com) or check out the great tools at PREADSPLUS.COM and let’s see if we can work together.