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Book Reviews

/Book Reviews

Unlikely Teachers: Finding The Hidden Gifts In Daily Conflict, By Judy Ringer

Question: Who is the intended audience? Answer: Anyone interested in improving their ability to manage conflict and hold difficult conversations will benefit from reading Unlikely Teachers. Q: What is the book about? A: This book on Aikido and conflict is a practical tool to help the reader generate more power, presence, and flow in their [...]

By | September 17th, 2009|Book Reviews|0 Comments

Make It Happen! Live Out Your Personal Brand, By Justin C. Honaman

Question: Who is the intended audience? Answer: The Target Audience for this book spans a number of consumer demographic groups and spans multiple distribution channels.  Key audience targets include: . Male business professionals; self-help readers; 20-40 years old . Female business professionals; self-help readers; 20-40 years old . Readers of leadership development books . Readers [...]

By | September 15th, 2009|Book Reviews|0 Comments

Franchise: Freedom Or Fantasy? How To Know If A Franchise Is Right For You After Your Corporate Career, By: Mitchell York, PCC

Question: Who is the intended audience? Answer: Successful corporate executives who, after 10-30 years in the business world, believe they may be ready to do something on their own but aren't sure if they have "the right stuff" at the right time and want to find out. Q: What is the book about? A: As [...]

By | September 8th, 2009|Book Reviews|0 Comments

The Secret Life Of The Corporate Jester: A Fresh Perspective On Organizational Leadership, Culture And Behavior, By Dave Riveness

Question: Who is the intended audience? Answer: Organizational leaders at every level within an organization, particularly those with the accountability for culture (HR professionals)., That said,  the perspective and behaviors of a jester can be understood and adopted by anyone regardless of their organization, role or position.  Those who apply what they learn from this book can wield [...]

By | September 3rd, 2009|Book Reviews|0 Comments

The Secret to Incentive Program Success: Incentive ROI that makes bean counters smile! By Robert S. Dawson, CITE, (Author) and Roger S. Peterson, (Contributor)

Question: Who is the intended audience? Answer: This book is intended for both buyers and sellers of tangible non-cash incentive programs.  Sales and marketing executives that have struggled to have their incentive budgets “approved” will love this book.  Incentive companies that have suffered from the AIG effect will love this book. Q: What is the [...]

By | August 28th, 2009|Book Reviews|0 Comments

Paving It Forward, By Elisabeth Fayt

Question: Who is the intended audience? Answer: This is a self-help book that caters to people who are interested in the Law of Attraction or are wanting to live a more positive life. It reaches both a business audience as well as a personal audience. Stories and examples make both reference to the corporate fast lane [...]

By | August 25th, 2009|Book Reviews|0 Comments

Stick Out Your Balance Sheet and Cough: Best Practices for Long-Term Business Health, By Gary W. Patterson

Question: Who is the intended audience? Answer: Anyone who wants to understand more about risk in their life or business, including business owners, managers, executives, and employees who want to know more about the risks to their jobs if their company is endangering jobs by not balancing risk taken and reasonably projectable rewards obtainable. Q: [...]

By | August 21st, 2009|Book Reviews|0 Comments

Promoting Your Non-Profit Using Marketing to Help Your Organization Succeed in a Turbulent Time, By Linda Popky

Question: Who is the intended audience? Answer: Promoting Your Non-Profit is a workbook targeted to professionals and volunteers in non-profit organizations and associations who'd like to understand how to better promote and market their organizations. The book is valuable for both local groups and those operating as part of a large national or international network. [...]

By | August 19th, 2009|Book Reviews|0 Comments