Surveys are a great way for consultants and small businesses to get publicity. Why? Because reporters love numbers!
I’m a big fan of TV competition shows to find the next Food Network Star and the next design star. So you know I’d love it when someone takes that great idea and brings it to a level that you and I can benefit from. So let me tell you about my friend Linda Claire Puig and her great idea.
In building my business, I've found PRLeads very useful. Here's how I use it.
Some newspapers and magazines charge for reprints. Some don't. And some charge a small fortune. Here's a way to maximize articles without paying ridiculous prices for reprints.
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns.
It’s true, but most small businesses fail to realize that press releases can help improve a web site’s ranking on major search engines.
I’ve always loved Opening Day for baseball because when you look at the standings, everyone is even. Each team is in first place. Each team has the whole world open to them. Same with you. Treat Opening Day as a time to start over. 1 Reevaluate your website. Is it up to snuff? [...]
If you want to be treated like Hollywood Royalty by reporters, its actually fairly simple. Look to the Red Carpet for clues.
In honor of George Washington’s birthday, here are marketing tips from the father of our country. 1. Always tell the truth. Nothing hurts your credibility with reporters or prospects or customers more than shading the truth. Look at Tiger Woods and Toyota. 'Nuff said. 2. Eat the cherries, but don’t chop down the [...]
If you'd like to see your press release posted for dozens of top media sites, including Forbes.com Reuters, Hoovers.com, Marketwatch.com and dozens of city business journals, you need to use my new source for press release distribution. It's amazingly affordable at just $295 per release (which goes to top tier newspapers and targeted vertical market [...]