Leave it to NY Yankees owner George Steinbrenner to give us a few publicity tactics for stealing the spotlight.

Earlier this week, his cross-town rivals, the NY Mets announced plans to build a new stadium and hope to revive the city’s ability to attract the Olympics. Great story. Lots of good vibes.

However, George can’t stand to see anyone else get a line of good press, so on Wednesday, he announced his own plans to build a new Yankee Stadium. I’ve seen headlines in all the major papers because of this stunt, including a highlight on the front page of US Today and major coverage in the national edition of the NY Times!

Obviously, the plan was in the works for quite some time, as the press conference included 3D renderings of the new stadium, diagrams of the surrounding area, plans to revitalize the neighborhood and positive comments from city officials. In other words, a masterful PR plan was in place with all the ducks in a row — just sitting and waiting for the green light to go public with the news.

What does this mean for you?

If a competitor announces a major story, think of ways you can capitalize on it. For example, if they announce plans to build a new office building, call reporters and pitch them on the story of how your industry is growing and how your company is a player. There’s always an angle. Look for it.

Then you can be like George.

Dan Janal
Your Fearless PR LEADER