Who Is Your Ideal Client?

//Who Is Your Ideal Client?

Who Is Your Ideal Client?

Last week I had a coaching call with my client Darshan and I wish you could have been there.

Like many of us, Darshan was struggling with a common problem. He has a big heart and he wants to help everyone he can.

Unfortunately, he, like many of us, wanted to be all things to all people. He wanted to help companies become profitable, help executives get their lives in balance and help people build stronger relationships with their loved ones. Also he wanted to help people lose weight and curb their addictions. And that’s not all. I won’t tell you all the rest because I’m sure you get the idea.

Sound familiar?

I asked Darshan to describe his ideal client so he could better target them and therefore increase his business.

He repeated that he can help anyone.

So I cut him off.

“Yes, I know you can help everyone. But who do you enjoy working with the most? Who appreciates you the most? Who can pay you most easily? Who can refer you to people who can become your clients?” I asked. (A big thank you to my coach, Christian Mickelson who taught me that technique. http://snipurl.com/1tetmj )

It was the word “ideal” that hung him up because it meant excluding so many people. So, I replaced the word “ideal” with the phrase, “Who would you enjoy working with the most?”
When I did, it was like a light bulb had gone off in Darshan’s mind and suddenly it clicked.

“Oh, I didn’t hear the word IDEAL,” he said. “I know you said it, but I didn’t hear it. I’ve been in business for 11 years and have never figured out who my ideal client is because anyone who showed even a remote interest, was ideal.”

Also, Darshan said he was not looking at who would make him the happiest to work with.

Armed with this new understanding, he thought for a few seconds and told me about Joe, a C-level executive at a small to medium sized business who is successful in work, but doesn’t have time for his family, is stressed, overworked and doesn’t see a way out and is willing to do whatever it takes to free himself.

We continued to talk for a few minutes more to help him flesh out who Joe really is and what will really motivate him to take action starting now.

Darshan, author of “The 24 Hour Champion” was talking a mile a minute at this point and writing his thoughts down so he could create a great sales letter that really speaks to his “ideal” client.

Do you make this same mistake? If so, paint a picture of your ideal client and you’ll be a lot closer to finding that person!

This article can be reprinted on your website or ezine with the following line:

Dan Janal helps authors, coaches, consultants and small businesses get publicity so they can sell more products and get more speaking engagements. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to www.prleadsplus.com or call me at 952-380-1554.

By |2016-11-28T23:38:22+00:00January 11th, 2011|Coaching|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

PR LEADS helps you:

  Save time
  Save money
  Reduce your stress
  Make getting publicity fun
  And, it's easy to use...
  We'll even train you!

The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
  Create marketing tools for your handouts and websites
  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
  Grow your business
  Help your clients get publicity