What's the difference between a PR firm and a luddite?

//What's the difference between a PR firm and a luddite?

What's the difference between a PR firm and a luddite?

No much.

It is amazing that the PR industry is so resistant to change, especially
when it comes to technology that changes the way people communicate.

Case in point: Joan Stewart, the Publicity Hound, attended a big PR
convention in San Francisco this week and writes:

“Blogs are the hottest thing going. Yet the vast Majority of PR people here
have the deer-in-the-headlights look when you mention
blogs. Several I met are almost belligerent toward them. Others said
Their bosses already have said, “absoloutely no blogs.” Amazing.

I can’t say I’m surprised.

I faced the same reaction when I spoke at PRSA in the early 1990’s about
using email to communicate with reporters.

I faced the same reaction when I spoke to PRSA in the mid 1990’s about using
websites and ezines to communicate with reporters, employees and the

In fact, I did a paper survey after the second talk and found that among 127
people who responded, just about everyone considered the Internet a bother.
In the words of one person, “It’s just another (expletive deleted) thing I
have to do.”

It is truly amazing that people who supposedly dedicate their lives to
communication resist tools that make it easier to communicate!

By |2016-11-28T23:38:47+00:00April 14th, 2005|PR LEADS General Advice|2 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.


  1. L April 15, 2005 at 3:01 am - Reply

    This is yet another reason why I like to work for a smaller firm, they tend to be so much flexible. I have a couple blog success stories under my belt already. Blogs work particularly well in settings when you need to communicate but don´t have time to be formal or need to issue official statements. Almost all of my NGO clients now use blogs and I´m hoping the private sector ones will follow.

  2. Sadie Lynn April 27, 2005 at 11:23 am - Reply

    Blogs, Web sites, Digital printing are all a bother to public relations folks. If I had a nickle for everytime I heard, “The web only added it didn’t take anything away,” then I wouldn’t be looking over my shoulder making sure the boss isn’t walking in as I type this.

    What these items have added are new avenues for us to be better public relation professionals. What they’ve added are new audiences for the client — which is what we are getting paid to do, right?

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